The integration of the learning perspective and knowledge management has led us in this research to develop a framework for analyzing the influence of a management system of quality on organizational learning and innovation within certified companies. By conceptualizing a framework of analysis including contextual and methodological elements, we theoretically develop how a management system of quality such as ISO 9001 can produce different types of learning and knowledge and how the advantage of quality can become more sustainable.

Since their first certificates issued in 1989, ISO standards have grown considerably with, for example, more than 1,106,356 certificates delivered in 2016 to ISO 9001 granted in the world [1]. Even though these standards have contributed significantly to the formalization of the company's knowledge, little is known about the consequences of implementing this framework in terms of organizational changes and learning dynamics. To better understand this phenomenon, we opted for a qualitative approach based on a single case study. Our approach attempts to consider several levels of analysis: organizational, strategic, cognitive and societal. Hence, we have used a model that superimposes these four levels to analyze the organizational changes that are induced by the implementation of the ISO 9001 management system, and their consequences on the modes of learning within a French SME.

The authors present their arguments and counterarguments on the issue of Immaterial capital and its impact on companies’ performance. The main purpose of the research is to assess companies’ Immaterial Capital and to measure its impact on stock performance. The article has three main objectives: 1) to define immaterial capital and propose a methodology for its assessment; 2) to determine the proportion of Immaterial Capital created in Moroccan companies listed on the Casablanca stock exchange while using the retained measurement methodology; 3) to verify the impact of Immaterial Capital on stock performance. Systematisation literary sources and approaches for solving the problem of Immaterial Capital assessment indicates that there is no broad consensus on that issue. Indeed, given its multidimensional character, immaterial capital is difficult to measure. It is worth to note that several approaches to assessing that capital, which weighs very heavily on the enterprise’s finances, have been developed. In this paper, the authors propose to measure immaterial capital in Moroccan companies listed on the Casablanca Stock exchange, while using two assessing methods, namely price-to-book and Enterprise Value-based approaches. The paper presents the results of an empirical analysis which showed that a lot of sectors create immaterial wealth, in particular telecommunication sector, cement manufacturer, electricity, hydrocarbon distribution, mining, port services, food and beverages, autos distribution and pharmaceutical sector. The research empirically confirmed that all sectors which have a price to book ratio above 3 generate a positive immaterial capital calculated by the second methodology used. The results of the research can be useful for all companies that want to measure their real wealth and consequently to manage their performance competently. It should be noted that the analyses performed in this article are preliminary only. An extension to unlisted companies is intended so that the generalisation of the results would be possible. Keywords assessment, Casablanca stock exchange (CSE), enterprise value (EV), immaterial capital (IC), listed companies, Price-to-Book Ratio (PBR).

Abstract.In an economic environment increasingly complex and competitive, firms are now aware, more than ever, of the importance of controlling the human resources function as a primary factor to the success and performance of their supply chains. Through studying the Moroccan industrial companies, the concern of this article is to highlight the role of human resource function in the supply chain performance, in the light of the company culture and under the effect of a HRM practices influenced by the competitive environment, and the resulting mutations.

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