The Impact of COVID-19 on the Food Supply Chain and the Role of E-Commerce for Food Purchasing

Abstract

The world has been plagued by an unforeseen threat to public health by the appearance of COVID-19, which has impacted the world’s economy and the worldwide supply chain. The unexpected pandemic (COVID-19) quickly spread across the world, leaving not a single country unaffected by the worldwide pandemic. At the start of COVID-19, several countries adopted social distancing and lockdowns due to the virus. The existing pandemic’s discriminatory aspect has a negative influence on human health and the standard of living, as well as worldwide trade, supply chains, and major economies. COVID-19 has been shown to have an effect throughout the broader food supply chain, one of the largest significant sectors of any country, from the field to the consumers. There are currently substantial concerns regarding food production, manufacturing, delivery, and consumption in light of emerging issues within the food supply chain. Limitations on the mobility of workers, variations in consumer demands, the shutdown of food manufacturing industries, limited food trading regulations, and financial stress throughout the food supply chain are all results of the COVID-19 pandemic. The pandemic (COVID-19) has changed consumer behavior and affected the business and economic sector. The purpose of this study was to explore the application of the Q-technique in the investigation of online consumer and manufacturer behavior in relation to end-user food purchases via digital marketing skills, supply chain possibilities, food purchaser and consumer happiness, and e-commerce infrastructure efficiency under the influence of COVID-19. The results show that in the crisis of supply chain management, clarifying the import food industry e-commerce supply chain crisis items, and determining their priority and strength can help enterprises make emergency decisions regarding supply chain operation; they can also be used as a reference for enterprises to use in responding to the crisis.

Food spending in the United States during the first year of the COVID-19 pandemic

“…The individual consumption pattern was also affected by the epidemic ( 23 ). Households, particularly low-income households, have become more sensitive to food prices as a result of price shocks from food supply chain disruptions and income shocks from unemployment ( 24 , 25 ). Self-quarantine and mobility restrictions changed households' choices of transportation means ( 26 ) and prompted them to increase online shopping ( 27 ).…”

Impact of Covid 19 Pandemic on Digital Marketing

“…These ventures of digital marketing can drive better components and their accessible demands in the E-commerce market. The financial effects on the perspective of E-commerce businesses have been critically developing their effective ventures on the market board (Din et al 2022). This effective marketing impact can actually be generated from the actual barriers or the problems to making sustainable financial statements in the task.…”

Optimal Control of False Information Clarification System under Major Emergencies Based on Differential Game Theory

“…Cao et al [4] studied the in uence of extremist behavior on cluster decision-making and particularly focused on cluster decision-making under major emergencies. Din et al [5] investigated the impact of Internet customers' behavior on food supply chains. Other scholars carried out research on major emergencies' in uence on the public; for example, Akatu et al [6] studied the public's negative emotions after the COVID-19 pandemic.…”