The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable

Chen, Nan; Yang, Yunpeng

doi:10.1016/j.jretconser.2020.102344

Cited by 105 publications

(79 citation statements)

References 52 publications

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“…This paper meets the lack of attention paid to sellers’ rights gap by shifting the focus to the seller’s perceived benefits and retention willingness. This paper is a natural extension of related research in e-commerce research on improving buyers’ purchasing intention ( Wei et al, 2018 ; Lin et al, 2019 ; Chen and Yang, 2021 ; Kowalczuk et al, 2021 ). By exploring how to improve sellers’ willingness to retain, in this sense, this paper contributes to the promotion of research on sellers’ behavior in the cross-border e-commerce and enriches the existing cross-border e-commerce research.…”

Section: Discussionmentioning

confidence: 99%

How Does Social Support Affect the Retention Willingness of Cross-Border E-Commerce Sellers?

Shen

Hua

et al. 2022

Front. Psychol.

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E-commerce research usually focuses more on how to protect consumers’ rights and increase their purchase intention from the perspective of consumers. However, we still lack understanding of e-commerce sellers, especially cross-border e-commerce sellers. Based on the stimulus-body-response theory, this paper built a moderated mediation model to test the relationships among social support, perceived benefits, perceived usefulness and sellers’ willingness to retain. The results show that social support has a positive impact on perceived benefits and sellers’ willingness to retain; perceived benefits play a partial intermediary role between social support and sellers’ willingness to retain; and perceived usefulness moderates these mediating effects. The research results further expand the perspective of e-commerce research and reveal the mechanism and boundary conditions of the influence of social support on the retention willingness of cross-border e-commerce sellers.

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Section: Discussionmentioning

confidence: 99%

How Does Social Support Affect the Retention Willingness of Cross-Border E-Commerce Sellers?

Shen

Hua

et al. 2022

Front. Psychol.

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“…Their customer’s decision to adopt and continue to use parenting apps depends on their attitude toward its sociability and interactivity (Carbo-Valverde et al, 2020). Preschool parents actively interact with other app users and gain positive awareness, encouraging them to continue using the app (Chen & Yang, 2021; Huang et al, 2019). Parenting apps’ perceived interactivity optimizes parents’ usability and leads to their higher levels of consumption engagement and satisfaction.…”

Section: Introductionmentioning

confidence: 99%

The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents

Lee

Chang

et al. 2022

Sage Open

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Preschool parents’ attitudes toward the online experience and their behavioral intentions to use parenting apps are influenced by their perceptions of social interactions and their mobile engagement with these apps. There have been few studies of how perceived interactivity affects the customer experience and consumption habits of preschool parents. This paper describes a study focused on preschool parents’ perceptions of the influence of online customer experience on their behavioral intentions to use parenting apps for young children. The study also explored how perceived interactivity moderated this relationship. We used the questionnaire to collect data with the valid sample size comprised 571 anonymous preschool parents. A Chinese questionnaire was developed to examine three factors: “online customer experience,” “perceived interactivity,” and “behavioral intentions to use.” To analyze the survey data, the researchers used partial least squares and tested the internal consistency reliability, convergent validity, and discriminant validity of the latent constructs in the measurement model. Additionally, the bootstrapping method was used to conduct 5,000 replications to test the statistical significance of perceived interactivity as a moderator. The results indicated that perceived interactivity has a negative moderating effect on the association between online customer experience and a parent’s behavioral intentions to use a parenting app to improve their parenting skills. Preschool parents with positive attitudes toward perceived interactivity showed little preference for gaining online experience via parenting apps. They can use the technical functions of their mobile phones or parenting apps to customize their cognitive experiences and emotions.

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“…Perbedaan bahwa brand familiarity bukan salah satu faktor yang dapat memengaruhi keputusan dalam membeli barang, sedangkan hasil dari penelitian (Zhu et al, 2019) menyatakan bahwa product awareness adalah satu satu faktor yang memengaruhi keputusan pembelian. Berdasarkan peneliti lain (Chen & Yang, 2021) mengatakan bahwa e-commerce lintas batas harus dilihat dari sudut pandang jaringan juga tidak hanya pemasaran saja. Oleh karena itu, kami membuat penelitian dengan menguji data yang diperoleh dari masyarakat kota Batam, Indonesia.…”

Section: Volunclassified

Konteks yang Membuat Konsumen Membeli Barang Impor di Shopee E-Commerce

Djayadhinata

Ali

Andreas

et al. 2021

SOSTECH

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Latar belakang: Perkembangan teknologi pada masa revolusi industri 4.0 memiliki peran yang sangat penting dan juga merupakan langkah awal bagi pertumbuhan perdagangan pada negara Indonesia. Tujuan penelitian: Penelitian ini bertujuan untuk mengetahui apakah konteks yang membuat konsumen membeli barang impor di Shopee e-Commerce. Kami meneliti terhadap faktor-faktor yang membuat niat konsumen yaitu promosi online, konten pemasaran, rekomendasi yang dipersonalisasi dan ulasan sosial. Penelitian dilakukan terhadap masyarakat kota Batam yang menggunakan e-Commerce Shopee dengan menggunakan metode cluster-disproporsional-random dengan total sampel yang diambil sebanyak 145 responden dari semua responden tersebut terdapat 140 responden yang valid. Metode penelitian: Penelitian telah dilakukan dengan memakai metode pendekatan kuantitatif, dengan menyebarkan kuesioner secara online menggunakan Google Form. Pengujian hipotesis dilakukan dengan cara uji regresi linear menggunakan SPSS 26. Hasil penelitian: Hasil menunjukkan bahwa online promotion, personalized recommendation dan ulasan sosial berpengaruh positif terhadap niat membeli konsumen. Kesimpulan: Berdasarkan hasil penelitian kami ini, kami berharap penelitian ini dapat dijadikan referensi untuk para pengusaha yang membuka toko di cross border e-commerce dengan memperhatikan faktor-faktor konteks yang membuat konsumen membeli barang impor di shopee e-Commerce.

show abstract

The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable

Cited by 105 publications

References 52 publications

How Does Social Support Affect the Retention Willingness of Cross-Border E-Commerce Sellers?

How Does Social Support Affect the Retention Willingness of Cross-Border E-Commerce Sellers?

The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents

Konteks yang Membuat Konsumen Membeli Barang Impor di Shopee E-Commerce

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