The Impact of Digital Marketing on Health Tourism in the Western Balkans during the COVID-19 Pandemic

Ostojić, Bojana; Bogdanović, Miodrag; Ružić, Jelena

doi:10.31410/tmt.2021-2022.393

Cited by 2 publications

(2 citation statements)

References 5 publications

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“…Marketing in sports as a business function contains a systematic approach in the function of the set goal, along with the identification and anticipation of demand, defining and satisfying the demand for sports products and services (Karg, Funk, 2020). Marketing as a scientific discipline studies the procedures and activit-ies that enable the highest possible level of marketing efficiency in the given circumstances, with the application of scientifically known and elaborated methods and principles, and for the purpose of progress and development of the activity in question (Ostojić et al, 2022).…”

Section: Marketing In Sports and Organizing Sports Ecological Campsmentioning

confidence: 99%

Marketing Aspects of Project Risks Management in the Development of Sports Ecological Camps

Ostojić¹,

Vuković²,

Latinović³

2023

Ecologica

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Engaging in sports activities and the issue of environmental protection has become a very important way to ensure health thanks to great media attention. The subject of research in this paper includes the determination or definition of the very phenomena between which the connection is established, as well as the determination of the nature of the connection itself. The subject of the research is promotion as an important factor in successful development in sports, as well as determining the impact on environmental awareness. The theoretical definition of the problem and the subject of research is a logical operation by which the essence of the phenomenon under investigation is determined using abstract terms. Operationally, the working definition of the problem consists in the determination of indicators, that is, indicators that can be examined and checked empirically. The degree of investigation of promotion in sports is high, and given that marketing is an increasingly influential and prevalent area of the economy, that degree of investigation of promotion in sports will rise to an even higher level over time, and it is necessary to investigate the way of its influence on raising environmental awareness. After the operational definition of phenomena is carried out, assumptions or research hypotheses are set. Their function is to assume a connection between the phenomenon we are investigating and other factors that could be assumed to be in some kind of relationship with it. The aim of the research is to check the validity of the hypothesis.

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Section: Marketing In Sports and Organizing Sports Ecological Campsmentioning

confidence: 99%

Marketing Aspects of Project Risks Management in the Development of Sports Ecological Camps

Ostojić¹,

Vuković²,

Latinović³

2023

Ecologica

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“…pandemic. The Western Balkans countries specifically have sought revival through regional cooperation and re-evaluating business practices [2] . Beyond health tourism, the broader tourism industry has adapted marketing strategies in response to the pandemic.…”

Section: Introductionmentioning

confidence: 99%

After the pandemic subsides: The impact of motivation for vaccination and attitude toward COVID-19 vaccination certificate toward tourists’ travel intention

Suhud,

Elliyana,

Gaffar

et al. 2024

Environ. Soc. Psychol.

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The COVID-19 pandemic has limited human mobility, including in matters of vacation. Governments in many countries require their citizens to vaccinate to reduce patients and deaths from COVID-19. On the other hand, the government also provides concessions to residents who want to travel if they have received vaccinations. This study examines the factors that influence the intention of tourists to travel during the pandemic. The predictor factors used in this study were motivation for COVID-19 vaccination, perception of COVID-19, travel risk perception, and attitude toward COVID-19 vaccination certificate. We conducted this study in a city on the island of Java, Indonesia. This study’s data collection used an online questionnaire, and participants were selected using a convenient sampling method. In total, there were 212 participants involved. The data were processed using exploratory factor analysis, confirmatory factor analysis, and structural equation modelling. As a result, motivation for COVID-19 vaccination and travel risk perception significantly affected the attitude toward COVID-19 vaccination certificates. Besides, travel risk perception greatly influenced travel intention after the pandemic subsides. This study deepens the field of tourism marketing and health marketing.

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The Impact of Digital Marketing on Health Tourism in the Western Balkans during the COVID-19 Pandemic

Cited by 2 publications

References 5 publications

Marketing Aspects of Project Risks Management in the Development of Sports Ecological Camps

Marketing Aspects of Project Risks Management in the Development of Sports Ecological Camps

After the pandemic subsides: The impact of motivation for vaccination and attitude toward COVID-19 vaccination certificate toward tourists’ travel intention

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