“…As noted by Smith (2005Smith ( , 2009aSmith ( , 2009bSmith ( , 2010, and Tranfield and Smith (1998), much of the manufacturing and service-provider strategic literature is concerned with technical aspects of environmental mapping and with locating, classifying, and auditing particular products and/or services, processes, businesses and companies against generic externally given criteria. Therefore, as noted by Tranfield and Smith (1998, p.115), "It is usually implied that this strategy-making process needs to be revisited regularly, although usually there is little guidance available as to how often this should."…”