2019
DOI: 10.1108/ijrdm-06-2018-0112
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The impact of entertainment and social interaction with salespeople on mall shopper satisfaction

Abstract: Purpose The purpose of this paper is to understand the role played by emotional states in the relationship between entertainment and social interaction with salespeople and shopper satisfaction. Design/methodology/approach The proposed model was tested using a survey-based study, with a sample size of 318 mall shoppers. Findings The results indicate that pleasure and dominance are mediators in the relationship between entertainment and social interaction with salespeople and mall shopper satisfaction. More… Show more

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Cited by 41 publications
(37 citation statements)
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References 95 publications
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“…Third, this research investigates the mediation of brand attachment, brand trust and brand identification on the relationships between brand image dimensions and different types of brand loyalty. Thus, it complements prior studies on customer–brand relationships (Elmashhara and Soares, 2019; Su and Chang, 2018).…”
Section: Introductionsupporting
confidence: 60%
“…Third, this research investigates the mediation of brand attachment, brand trust and brand identification on the relationships between brand image dimensions and different types of brand loyalty. Thus, it complements prior studies on customer–brand relationships (Elmashhara and Soares, 2019; Su and Chang, 2018).…”
Section: Introductionsupporting
confidence: 60%
“…As shown in Table 1 , both online shopping and in-store shopping have irreplaceable advantages. Entertainment and social interaction play an important role in customers’ in-store shopping, which enhances customers’ store loyalty as well [ 31 , 32 ]. Customers can feel and touch items and communicate with salesclerks, those who like shopping in-stores enjoy leisure time and social interaction there, while online shopping could not provide such experiences.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Travel cost [24,29] No travel cost [24,29] Travel time [24,29] No travel time [24,29] No need of internet [33] Need internet [33] Shopping with social and leisure purpose [31,32] No social purpose and less shopping fun [31,32]…”
Section: Shoppingmentioning
confidence: 99%
“…Besides, the Millennials people are less technology-oriented in the developing countries than the counterpart of developed countries due to lack of infrastructures (Soares, Zhang, Proença, & Kandampully, 2017). Moreover, Elmashhara and Soares (2019) argued that off-line store is still the fundamental platform of retailing. Although the Millennials cohort is lucrative for the retailers, the study is very limited by focusing on their behavioral pattern (Valentine & Powers, ) and this limitation has become scarce in the context of developing country (Wiese & Kruger, 2016) like Bangladesh.…”
Section: Literature Reviewmentioning
confidence: 99%