The Impact of Experience Factors on Brand Attitude and Revisit Intention in Rice Cake Specialty Shop

박경애,; 김소아,; 이재동,

doi:10.20878/cshr.2017.23.2.004

culinarysciencehospitalityresearch

2017

DOI: 10.20878/cshr.2017.23.2.004

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The Impact of Experience Factors on Brand Attitude and Revisit Intention in Rice Cake Specialty Shop

박경애 박경애¹,

김소아 김소아²,

이재동 이재동³

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Cited by 4 publications

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Has Eco-friendly Management Influence on the Customer’s Purchasing Intention at Franchise Korean-restaurant

윤태환¹

2017

culinarysciencehospitalityresearch

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The Impact of Experience Factors on Brand Attitude and Revisit Intention in Rice Cake Specialty Shop

Cited by 4 publications

References 8 publications

Has Eco-friendly Management Influence on the Customer’s Purchasing Intention at Franchise Korean-restaurant

Has Eco-friendly Management Influence on the Customer’s Purchasing Intention at Franchise Korean-restaurant

Has Eco-friendly Management Influence on the Customer’s Purchasing Intention at Franchise Korean-restaurant

The Relationship of Loss-Leader Marketing Factors, Brand Attitude and Revisit Intention in the Restaurant Industry: Focus on the Mediating Effect of Brand Attitude and the Moderating Effect of Brand Credibility

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