“…Among them, running marathons and cycling tours are favorite choices, perhaps because the nature of these sports enables to "tour" participants around core island attractions, hence promoting the identity and image of the island as a tourism destination. In addition, these sport events operate within the existing natural infrastructure and convey social messages that can be easily tied to community building or charitable purposes (Balduck, Maes, & Buelens, 2011;Berridge, 2012;Bull & Lovell, 2007;Coghlan, 2012;Filo, Funk, & O'Brien, 2008;Snelgrove & Wood, 2010;Sugden, 2007). Nonetheless, the predominant focus of marketing-led research examines merely the economic outcomes that derive from consumer expenditure (e.g., Agrusa, Tanner, & Lema, 2006;Downward, Lumsdon, & Weston, 2009;Wicker, Hallmann, & Zhang, 2012), tourism development (e.g., Bull, 2006;Lamont, 2009;Lamont & McKay, 2013), and participants' or visitors' experience (e.g., Kruger & Saayman, 2012;, rather than investigating the processes and attributes of marathon and cycling events that create sustainable legacies and foster community development.…”