This study examines the impacts of the global economic crisis on Cyprus tourism and the pertinent policy responses. A qualitative approach was adopted by conducting eight semi-structured interviews with tourism authorities and suppliers/professionals. Findings indicated the main impacts of the crisis on Cypriot tourism: lack of competitiveness, decreased visitation/revenues, inadequate quality, and escalated pricing. Furthermore, findings identify three types of policy measures: (a) immediate response measures, (b) foreign investment in tourism, and (c) diversification of the tourism product and quality improvement. The study highlights the need for Cyprus to develop a comprehensive tourism planning framework. It is suggested that crisis plans of small island states should be developed upon a holistic framework that leverages their destination capitals.
The common examination of the event and tourism experience can reveal the attached meanings that exemplify the valued characteristics of a destination in the perceptions of tourists. From this standpoint, this study employed a phenomenological approach conducting eight unstructured interviews to explore the experience and assigned meanings of tourists who attended the carnival in Limassol, Cyprus. Results indicate that the meanings of tourist experiences in the carnival were extracted as continuously evolving products shaped by the interaction of two interrelated dramaturgical states, namely the generalized sociality and perceived community metamorphosis, and the interfering dimension of obstruction referring to organizational aspects constraining the tourist experience. The findings of this exploratory phenomenological study bring into the fore the need for more effectively incorporating events into a destination's product mix by designing experiences that leverage event meanings in synergy with unique destination features, thereby enhancing their impact on tourists. On these grounds, it is argued that the phenomenological perspective applied on the study of event tourism can enable destination marketing and management to develop a joint framework for cross-leveraging events and destination assets, hence, synergistically optimizing both social and tourism ends for host destinations. To this end, the study highlights the need for future research to start exploring systematically the relationship between the meanings of tourist experiences and the characteristics of a destination's product mix.
Small island states, due to their size, remoteness and dependence on foreign capital, are often susceptible to various global disruptions and crises. The effects of such crises can be chaotic, seriously damaging their economies and altering their systems. However, in the context of tourism crisis management, linear approaches are predominant overlooking the chaotic characteristics and transformations of the complex tourism system. In response, this research investigates the implications of the economic crisis and the interaction effects of unforeseen events, on Cypriot tourism through a chaos theory perspective. Based on semi-structured interviews, archival document analysis and a pertinent literature review, findings indicate that the evolution of Cyprus tourism was not a linear process, but instead iterative, characterised by interactions of several endogenous and exogenous events that have shaped its systemic transformation. The research reveals the lack of comprehensive policy responses to crises that would enable the sustainable tourism development of Cyprus. The paper concludes that it is imperative for small island states to understand holistically the interrelated dimensions of crises and therefore mitigate their detrimental consequences. To this end, tourism policy needs to realise that crises and sustainability are not linear processes but evolving systemic configurations that necessitate the preparedness of tourism policy-makers and stakeholders to anticipate change and swiftly respond.
Purpose: Although the core phenomenon of events is the experiences and the meanings attached to them, there is limited management research on the experiential, existential and ontological dimensions of events. Phenomenology provides a sound philosophical framework for studying the multifaceted dimensions of experiences and associated meanings of events. However, quite surprisingly, phenomenology has not yet been systematically applied on the event management field. This conceptual paper aims to introduce phenomenology to the study of events, demonstrate its value for the field and encourage as well as guide its application on event management research.Design/methodology/approach: A review and synthesis of the main phenomenological streams of thought was undertaken in order to develop a research paradigm for the application of phenomenology on the event management field.Findings: The paper explains why phenomenology is needed in the study of events and their management, its conceptual underpinnings and streams of thought and finally suggests a research framework for conducting phenomenological studies in event management.Research limitations/implications: The consequences of the phenomenological perspective are delineated for explaining how the study of event meanings and experiences can be undertaken from this perspective. The limitations of phenomenology are noted such as the emphasis on 'lifeworld' subjectivity and subsequent difficulty to claim the generalizability of research findings.Practical implications: The suggested research framework can guide future event management research on how to apply phenomenology to the study of event experiences and meanings. On this basis, practitioners can get insight regarding how to develop and design events that optimize the perceived experiences of attendees.Originality/value: While the experiential paradigm and the phenomenological turn have been spread across many disciplines emphasizing the essence of lived experiences in a variety of human interactions and exchanges, the event management field lags behind. This is unfortunate and has to be addressed as the experiences and meanings shape the essence of events. Therefore, this conceptual paper hopes to inspire, encourage and guide event management researchers to embrace and apply the phenomenological perspective on their future research endeavors, which can profitably complement and expand the predominant research paradigms in the field.
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