The impact of human resources employment strategy in achieving competitive advantage: Zain Jordan Telecom company

Abstract

Organizations in all sectors seek to achieve their goals and achieve competitive advantage in order to reach profits, which is the main goal of organizations. They work to determine their needs of human resources, and try to attract the largest possible number of job seekers, in order to choose the best elements among them and then plan the workforce, through which the full and good description of all the jobs to be filled and the specifications of those who occupy them are determined, and once this process is completed, the next step begins, which is to search for the most suitable people for these jobs and try to attract and attract the most qualified to work in the organization and entice them to stay in it. The aim of this paper is to identify the effect of the human resources employment strategy in achieving competitive advantage in Zain Jordan Telecom company. The descriptive and analytical approach was relied on. The study community consisted of all (1200) employees of Zain Jordan Telecom company, and a random sample of (180) employees was taken. The study concluded that there was a positive impact of the strategy of employing human resources in achieving competitive advantage, and the presence of a positive impact of the strategy of human resources in achieving the dimensions of competitive advantage (quality, cost, and innovation). The paper contributes to the development of literature related to the relationship between the strategy of employing human resources and achieving competitive advantage by providing field indicators on the nature of the between these two variables in the work environment.