The Impact Of Influencer Marketing On The Global Economy

Vyatkina, O. L.

doi:10.15405/epsbs.2020.03.187

Cited by 6 publications

(3 citation statements)

References 6 publications

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“…They try to persuade individuals to take advice, possibly even modify behaviours, by the information they produce, as well as their expertise, abilities, and character (Dajah, 2020;L. Liu et al, 2022;Vyatkina, 2020) According to marketing research, when a person's activities are consistent with their independent, self-reliant, authentic selves, people are more likely to see them as genuine (such as a celebrity) (Kostygina et al, 2020;Taillon et al, 2020). Celebrities who are viewed as genuine have more power over others, both online and offline (Jiang & Yin, 2021;Sokolova & Perez, 2021).…”

Section: The Application Of Self-determination Theory Towards Healthy...mentioning

confidence: 99%

Impact of Social Media Influencers to promote Healthy Lifestyle behaviour: A Review from the Self-Determination Approach

Ramlan¹,

Ridzuan²,

Ilyas³

2023

JBSEE

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Purpose: Malaysia as a rapidly developing country is now immersed in the current technology that makes people less active due to the use of modern equipment such as machines, remote controls, and push-button technology. Coronary heart disease, cancer, and stroke are examples of non-communicable diseases that are closely related to a sedentary lifestyle. Design/Methodology/Approach: The trend of social media influencers such as celebrities, fitness coaches, and health professionals as agents of healthy lifestyles showed positive impacts. The approach in this study will analyze the secondary existing literature on the impact of social media influencers on their followers to change their behavior through the content they create, sharing knowledge and skills to lead a healthy lifestyle. Findings: The conceptual framework was developed based on Self-Determination Theory (SDT) to predict an individual’s health behaviors and attraction to follow social media influencers in social media networking. Implications/Originality/Value: This study examined whether SDT concepts (basic psychological needs and autonomous motivation) were associated with engagement in healthy lifestyle behaviors among social media users

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Section: The Application Of Self-determination Theory Towards Healthy...mentioning

confidence: 99%

Impact of Social Media Influencers to promote Healthy Lifestyle behaviour: A Review from the Self-Determination Approach

Ramlan¹,

Ridzuan²,

Ilyas³

2023

JBSEE

View full text Add to dashboard Cite

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“…Macro influencers are followed by 100.000-1.000.000 subscribers, and micro-influencers have 1000 to 100.000 followers. Nano influencers are appealed to less than 1000 followers (Vyatkina, 2020).…”

Section: Vloggersmentioning

confidence: 99%

“…If the companies know how to decide the right influencer, they can successfully organize their campaigns and run the promotions. Vyatkina (2020) concludes that influencer marketing has impacted many numbers of brands. Moreover, it is shown that the usage of influencers provides a great reach of a brand due to the already built connection and trust between the influencers and their followers.…”

Section: Vloggersmentioning

confidence: 99%

Influencer’larin Algilanan Özelli̇kleri̇ni̇n Tüketi̇ci̇ Satin Alma Davranişi Üzeri̇ndeki̇ Etki̇si̇

Bil¹,

İNAL²,

Özkaya³

2022

PPAD

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The purpose of this study is to evaluate the effects of the influencers' perceived characteristics (informativeness, perceived ease of use, and admiration) on purchase intention and purchase behavior. The main population of this research is people who use social media and follow at least one influencer. IBM SPSS 20 and SmartPLS 3.3.3 package programs were used in the analysis. In the study, confirmatory factor analysis and Structural Equation Modeling (SEM) analysis were performed to test the relationships in the proposed research model, respectively. As a result of the structural equation modeling analysis, it was found that informativeness, perceived ease of use, and admiration have significant and positive direct effects on purchase intention. In addition, informativeness, perceived ease of use, and admiration have significant and positive indirect effects on purchase behavior. The main contribution of this study to the literature is not only to explain the effects of informativeness, perceived ease of use, and admiration on purchase intention but also to comprehensively reveal the effects of these variables on both purchase intention and purchase behavior by considering them together in the context of influencer marketing.

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Influencers Selection Model Using Association Rules

Alnayef

Abdullah

Md.Noor

2022

2022 International Visualization, Informatics and Technology Conference (IVIT)

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The Impact Of Influencer Marketing On The Global Economy

Abstract: This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Cited by 6 publications

References 6 publications

Impact of Social Media Influencers to promote Healthy Lifestyle behaviour: A Review from the Self-Determination Approach

Impact of Social Media Influencers to promote Healthy Lifestyle behaviour: A Review from the Self-Determination Approach

Influencer’larin Algilanan Özelli̇kleri̇ni̇n Tüketi̇ci̇ Satin Alma Davranişi Üzeri̇ndeki̇ Etki̇si̇

Influencers Selection Model Using Association Rules

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