The impact of information about animal husbandry systems on consumers’ choice of meat products in a virtual supermarket

Xu, Chengyan; Hartmann, Christina; Siegrist, Michael

doi:10.1016/j.foohum.2023.06.019

Cited by 9 publications

(1 citation statement)

References 47 publications

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“…A study of 124 participants was conducted to determine whether providing consumers with more detailed information about animal husbandry systems could influence their product choices at a virtual supermarket. The study discovered that the price of the product was the most important factor in the purchase decision (Xu et al, 2023). However, as technology advances, these technologies may find novel and innovative applications within the meat production and consumption domains.…”

Section: Introductionmentioning

confidence: 99%

Odors Change Visual Attention. A Case Study with Stawberry Odor and Differently Flavoured Yoghurts

Szakál,

Bin Zulkarnain,

Cao

et al. 2023

Meat Technology

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Eye-movements provide unique information on the understating of human behavior and food choices. Analysis of gazing behavior has been proven to be a successful tool to predict eye-movements or to analyze the effects of certain factors on purchase behavior, choice or opinions. In the current papers we introduce a case study on the analysis of gazing behavior, more precisely the analysis of time to first fixations and fixations durations, to understand the effects of scents/ odors on eye-movements. The presented study was part of a larger set of studies and focuses on a four alternative forced choice task, that included four differently branded and flavored yoghurt products, while strawberry odor was/was not sprayed into the air. The analysis revealed that time to first fixations shortened when strawberry odor was present and the length first fixation increased for the strawberry flavored product when the odor was present. The results support the hypothesis that aroma compounds have significant effect on visual attention, however, they do not show significant effect on food choices, as these are driven by a myriad of other factors.

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Section: Introductionmentioning

confidence: 99%

Odors Change Visual Attention. A Case Study with Stawberry Odor and Differently Flavoured Yoghurts

Szakál,

Bin Zulkarnain,

Cao

et al. 2023

Meat Technology

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Der virtuelle Supermarkt als innovative Forschungsinfrastruktur: Experiment zur Erhöhung der Salienz für Fleischprodukte mit höherem Haltungsstandard

Bach,

Weingarten,

Meyer

et al. 2024

J Consum Prot Food Saf

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ZusammenfassungIm Jahr 2019 wurde in Deutschland eine einheitliche, freiwillige Kennzeichnung von Haltungsbedingungen für tierische Produkte eingeführt, um diesbezüglich mehr Transparenz zu schaffen. Allerdings werden diese Labels auf Verpackungen oft übersehen. In diesem Zusammenhang untersuchte die vorliegende experimentelle Studie in einem virtuellen Supermarkt, ob eine stärkere Betonung der Haltungsform-Kennzeichnung zu einem Anstieg des Verkaufs von Fleischprodukten mit höheren Tierhaltungsstandards führt. Es wurden verschiedene Interventionen zur Steigerung der Aufmerksamkeit getestet. Die Teilnehmenden wurden zufällig einer von drei Gruppen zugeteilt, die sich in der Gestaltung des virtuellen Supermarkts wie folgt unterschieden: (Gruppe 1) Die Platzierung zusätzlicher Banner über den Regalen mit Hinweisen zur Haltungsform-Kennzeichnung; (Gruppe 2) Die Platzierung der Banner wie in Gruppe 1 plus zusätzliche Anbringung der Haltungsform-Labels neben dem Preisschild; (Gruppe 3) Keine speziellen Maßnahmen. Der eigens dafür entwickelte virtuelle Supermarkt ermöglicht eine realitätsnahe Forschungsinfrastruktur zur Datenerhebung, um die Wirksamkeit der Maßnahmen zu testen, ohne diese direkt in den laufenden Betrieb eines realen Supermarktes integrieren zu müssen. Die Teilnehmenden zeigten eine sehr hohe Akzeptanz für beide Interventionen, jedoch führten sie nur zu einem leichten, aber nicht signifikanten Anstieg des Kaufs von Fleischprodukten mit höheren Haltungsstandards. Die meisten Teilnehmenden fanden den virtuellen Supermarkt äußerst realistisch und benutzerfreundlich. Zukünftige Studien können auf diesen Ergebnissen aufbauen und die Benutzerfreundlichkeit der virtuellen Supermarkt-Infrastruktur weiter verbessern sowie die Art der durchgeführten Interventionen in virtuellen Supermärkten weiterentwickeln.

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Anthropomorphism – a double edged sword: influences on acceptance of livestock keeping

Knörr,

Zhou,

Bearth

et al. 2024

Agric Hum Values

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Anthropomorphism, the attribution of human-like qualities to non-human entities, can influence comprehension of the surrounding world. Going beyond previous research on the general assessment of anthropomorphism, the current study aimed to explore how anthropomorphising a specific animal species influences public acceptance of livestock keeping practices. Specifically, we focused on welfare-infringing practices that limit animals’ freedom, describe disruptive procedures, social isolation, or other stressful situations. Lacking experience in livestock keeping, it is likely that people project their own preferences to animals when judging livestock keeping practices. Questionnaire data from a sample of the Swiss German public (N = 1232) were analysed regarding their acceptance of livestock keeping practices, as well as anthropomorphism for three animals: cattle, pigs, and poultry. We showed that judgement of livestock keeping was related to an anthropomorphic view of animals. This takes two opposite directions: (1) anthropomorphising was connected to a more critical view of livestock keeping practices and (2) the attribution of more cognitive capabilities to cattle and poultry was associated with a higher acceptance of welfare-infringing livestock keeping practices. The tendency to anthropomorphise was species-dependent, with the two mammals eliciting a higher tendency to anthropomorphise than poultry. The results suggest that the tendency to anthropomorphise plays a significant role in shaping the public’s opinion on livestock keeping. We argue that, when activating the tendency to anthropomorphise in the media, advertisements, or political publicity (e.g. by highlighting human-like features), a certain level of caution should be taken to avoid undesirable outcomes.

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The impact of information about animal husbandry systems on consumers’ choice of meat products in a virtual supermarket

Cited by 9 publications

References 47 publications

Odors Change Visual Attention. A Case Study with Stawberry Odor and Differently Flavoured Yoghurts

Odors Change Visual Attention. A Case Study with Stawberry Odor and Differently Flavoured Yoghurts

Der virtuelle Supermarkt als innovative Forschungsinfrastruktur: Experiment zur Erhöhung der Salienz für Fleischprodukte mit höherem Haltungsstandard

Anthropomorphism – a double edged sword: influences on acceptance of livestock keeping

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