The impact of information technology on E. marketing

Hamidi, Azam; Safabakhsh, Maryam

doi:10.1016/j.procs.2010.12.061

Cited by 20 publications

(7 citation statements)

References 4 publications

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“…Internet juga telah menjadi bagian faktor penting dari kehidupan sehari-hari. Buku, ensiklopedia, dan bahkan dalam beberapa kasus surat kabar telah berangsur-angsur digantikan oleh internet [1]. Kemajuan teknologi, komputer, dan telekomunikasi telah memberikan dukungan bagi perkembangan teknologi internet.…”

Section: Pendahuluanunclassified

Implementation of B2B E-Commerce in the Enterprise Market

Arisandy

Qoriah

Nova³

et al. 2022

SISTEMASI

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AbstrakE-commerce merupakan sistem penjualan online yang memungkinkan proses pembelian barang dan jasa melalui internet di berbagai bisnis area, termasuk bisnis-ke-bisnis (B2B). B2B atau Bussiness-to-Business adalah transaksi elektronik yang terjadi antara satu bisnis dengan bisnis lainnya, di mana penjualan produk yang disediakan oleh bisnis ditujukan untuk bisnis lain. Penelitian ini bertujuan untuk membahas teknologi pemasaran dalam pasar enterprise khususnya pada bagian B2B. Metode yang digunakan penelitian ini adalah Systematic Literature Review (SLR) terhadap paper jurnal mengenai implementasi perencanaan Enterprise Resource Planning (ERP) memiliki potensi melengkapi penggunaan secara signifikan teknologi e-commerce business-to-business. Terdapat tiga Research Question (RQ) yang ditetapkan pada penelitian ini. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa potensi kehadiran sistem ERP secara efektif berdampak pada biaya transaksi berbasis pembangunan ekonomi di masa depan yang terkait dengan teknologi e-commerce B2B, sementara perencanaan tambahan untuk memastikan bahwa implementasi ERP mendahului B2B ecommerce didukung oleh insentif terkait dengan biaya transaksi berbasis komunikasi tabungan.

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Section: Pendahuluanunclassified

Implementation of B2B E-Commerce in the Enterprise Market

Arisandy

Qoriah

Nova³

et al. 2022

SISTEMASI

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“…Likewise, Trivedi (2013) reiterates the fact that the organizations evolve in the knowledge process of consumers through innovating practices, mostly in marketing, emphasizing the use of Internet (digital marketing), which will produce more adequate strategies to the current market. Trainor, Rapp, Beitelspacher, & Schillewaert (2011) establish that the incorporation of innovation through new technologies is a key component in order to create digital marketing inside enterprises that would provide a better interaction with clients and give a better and higher access to information (El-Gohoray, 2010), at the same time that the enterprise would show an image of quality (Hamidi & Safabakhsh, 2011), by taking advantage of the new technologies.…”

Section: Literature Reviewmentioning

confidence: 99%

Innovation and Digital Marketing Adoption in Mexican Small Business

Noyola-Medina¹,

Castro²,

Maldonado-Guzmán³

2018

JMS

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Today, companies are under enormous pressure to innovate (Steinhoff & Trommosdorff, 2013) due to rapid technological evolution, reduced product life cycles and globalized markets (Rovira & Tolstoy, 2016), coupled with the fact that the user is increasingly interactive with digital media, which emphasizes the fact that companies must have presence on the web to be able to cope with the current environment. The main objective of the present study is to investigate how innovation in products, processes, marketing and organization generates opportunities for efficient marketing of companies, transforming it into digital marketing. The present study was carried out in a sample of 256 companies in the state of Aguascalientes (Mexico) using the technique of structural equations modeling (SEM), where the results show positive and significant effects of the innovation on the adoption of digital marketing.

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“…Hence, the presence of globalisation facilitates technological improvements which enable things to be easily accessed to produce HBEs that can reach international markets (Tyas et al, 2021). Researchers observed that Internet users can help HBEs provide opportunities; improve marketing and operational efficiency with lowered costs for business enterprise (Hamidi & Safabakhsh, 2011;Eid & El-Kassrawy, 2012;Hanafizadeh et al, 2012;Eid & El-Gohary, 2013;Tyas et al, 2021). With the use of internet trading, positive opportunities are created for HBEs in ways that were formerly impossible promoting business-to-consumer competitive advantage, and business-to-business costbenefit (Leeflang et al, 2014;Tyas et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Component Technologies on Home-Based Enterprises: A Trend in Smart Cities Development

2023

RHSS

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This article examines Home-Based Enterprises (HBEs) operations following the advancement of component technologies usage by its operators for trading and promotion. HBE operators use the home as a place of business to contribute to the income and improved welfare of households, especially in times of crises as recognised in many studies. Adequate ICT requirement is needed to drive any enterprises, especially in HBEs in the long run may result in regional and local development, a fundamental point and trend in the promotion of smart city development. The essence of this article is to examine the use of the internet in HBE transactions and its contributory factor. This paper is to outline the transformational impact of technology use on HBEs toward smart city development. The emerging circumstances of internet usage like social media, mobile applications, ICT, and websites applications have been considered in detail. HBEs development based on the availability and usage of internet facilities has been suggested for its application where necessary, and this can serve as a guide to changing dynamics of the cities towards the total adoption of the internet for business operations and transactions for the benefit and improvement of the local economies. The government in collaboration with stakeholders and the private sector should be willing to make available knowledge of the component technologies that will benefit HBEs as well as provide favourable programmes, and enact policies guided by laws and regulations. This paper discussed the various information fusions in the use of internet services to aid transactions as well as the selling and buying of products with ease without any form of difficulties encountered.

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The impact of information technology on E. marketing

Cited by 20 publications

References 4 publications

Implementation of B2B E-Commerce in the Enterprise Market

Implementation of B2B E-Commerce in the Enterprise Market

Innovation and Digital Marketing Adoption in Mexican Small Business

Component Technologies on Home-Based Enterprises: A Trend in Smart Cities Development

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