The impact of initial consumer trust on intentions to transact with a web site: a trust building model

McKnight, D. Harrison; Choudhury, Vivek; Kacmar, Charles J.

doi:10.1016/s0963-8687(02)00020-3

Cited by 1,411 publications

(321 citation statements)

References 46 publications

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“…S. L. Jarvenpaa and N. Tractinsky [10] in their research confirm that perceived reputation is positively related to online initial trust and to online on-going trust. D. H. McKnight et al [8] found that perceived reputation had a positive impact on trusting beliefs in the company as well as on trusting intentions toward the company for new consumers. Perceived reputation is positively related to trust, especially initial trust, in the company [4].…”

Section: Perceived Company's Reputation and Online Trustmentioning

confidence: 99%

“…It has been demonstrated that online customers' purchase intention is positively affected by trusting beliefs [8,9]. Y. H. Chen and S. Barnes [19] stated that online initial trust has a positive impact on purchase intention.…”

Section: The Impact Of Online Trust On Purchase Intentionmentioning

confidence: 99%

“…In turn, trusting beliefs, perceived web risk and trusting intention influence customer intentions to engage in the following behaviours:  Share information with the vendor;  Follow vendor advice; and  Purchase from the web site [8].…”

Section: Introductionmentioning

confidence: 99%

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Online Trust: The Influence of Perceived Company’s Reputation on Consumers’ Trust and the Effects of Trust on Intention for Online Transactions

Broutsou¹,

Fitsilis²

2012

JSSM

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Trust is a basic ingredient in the creation, the evolvement and the conservation of a long-term relationship between suppliers and buyers. It is also a key differentiator in defining the success or failure of many e-business companies, in order to endorse the importance of online trust. In this paper we present a study on online trust in the B2C context. More specifically, we focus on the issues of perceived company's reputation, online trust and intention for online transactions. The aim of this study is to examine if there is a positive relationship between perceived company's reputation and online trust, and between online trust and consumer's intention for online transactions.

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Section: Perceived Company's Reputation and Online Trustmentioning

confidence: 99%

Section: The Impact Of Online Trust On Purchase Intentionmentioning

confidence: 99%

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Online Trust: The Influence of Perceived Company’s Reputation on Consumers’ Trust and the Effects of Trust on Intention for Online Transactions

Broutsou¹,

Fitsilis²

2012

JSSM

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“…Trust is the key factor that influences users' potential purchase motivation [15], then we discuss because of negative space, how trust is affected so that users' behavior changes.…”

Section: Ns-trust Modelmentioning

confidence: 99%

“…Many trust models in physical market places have been existed compared with virtual market online. They studied trust in management, finance security, business behavior and other fields [7,[12][13][14][15][16] with lacking trust model in interface design. There is a great need for us to find out the relationship between trust model and webpage visual design.…”

Section: Introductionmentioning

confidence: 99%

How Negative Space on Shopping Websites Influences Users’ Purchase Behavior

Jia¹,

Huang²

2015

Proceedings of the International Conference on Chemical, Material and Food Engineering

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Abstract-Purchase behavior trend of online shopping customers is predicted in this paper via a Negative SpaceTrust Model. Based on cognitive psychology, this model we build mainly focuses on the influences of three types of negative space proportion in e-commerce webpage design (negative space proportion of page content, of effective content, of quality content) on user trust leading to different purchase behaviors for online shopping websites. After analysis, we make an equation to describe the model so that it is easier for people who use this method to estimate whether the e-commerce webpage design is reasonable. Then some examples are made to verify our model and a prediction is also included.

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