The Impact of Insta Tourism on Tourism Decision Making of Generation Y

Abstract

Instagram is considered a mega trend on digital platforms that allow participants to interact with each other and virtually communicate and share information among users. In addition to increasing efficiency and competitiveness in the tourism industry. This study aims to identify the impact of Instagram on generation Y's choices of their destination, to investigate Instagram performance as a source of information for tourists, and evaluate travel agencies' usage of Instagram. This study has a quantitative approach which is collecting information using an online questionnaire that targeted 305 Instagram users from generation Y. Travel agencies should use Instagram for inspiration and marketing their tourism programs to travellers. They also should be up to date with all the social media platforms in order to reach their target market more easily.

Evaluating The Importance Of Meditation Tourism as a Core Tourism Product In Egypt , From Meditation Tourists’ Perspective .

“…Then came the respondents' reliance on TikTok (21.5%), Pinterest (5.1%) and Twitter (3.4%). These results align with what was presented previously by Eltayeb (2021) where there was a positive relationship between Instagram usage and the decisionmaking to travel which means that Instagram is becoming the most used social media tools for many travelers . Concerning the sources of obtaining information about meditation trips, the table shows that the source of respondents obtaining information about meditation trips is from meditation trip groups on social media by 30.4%, from friends and relatives by 26.6% and from websites by 15.6%.…”

Agritourism Entrepreneurs on the Other Side: Motivation and Challenges

“…In this study, the respondents also note that more new photo-worthy and captivating attractions are needed to lure in new generation of tourists. Studies have also shown that Instagram photos and stories may influence decision making of generation Y to visit a destination (Constantoglou & Trihas, 2020;ELTayeb, 2021). This can present an opportunity for the entrepreneurs to market their sites using social media to attract tourists to their destinations.…”