Technology, and Web 2.0 in particular, has been the focus of many universities' efforts to respond to 21st-century learners' demands and the volatile nature of the modern workplace. Web 2.0, with the numerous benefits it presents, seems to fit the needs of a socially connected and information-led society, but its integration in educational settings remains an intricate process. This paper examines the factors that potentiate the successful integration of Web 2.0 tools in higher education, by structuring them into a framework composed of six elements. The framework was validated by an online questionnaire that was distributed among higher education experts, who reiterated the importance of all the factors: technology selection, user-friendly tools, students' participation, high number of active students, relevant content, and features for content addition and communication.
ResumoA tecnologia, e a Web 2.0 em particular, tem sido o foco do esforço de resposta, de muitas universidades, às demandas dos alunos do século 21 e à natureza volátil do local de trabalho contemporâneo. A Web 2.0, com os inúmeros benefícios que apresenta, parece atender às necessidades de uma sociedade socialmente conectada e orientada pela informação, mas a sua integração em ambientes educacionais permanece um processo complexo. Este trabalho examina os fatores que potencializam a integração bem-sucedida de ferramentas da Web 2.0 no ensino superior, estruturando-as | 649 ISAÍAS et Al.