The Impact of Leisure Agriculture on Package Group Tours: A China’s New Tourism Laws Perspective

Abstract

In recent years, China's package group tours have a strong consumption capacity, which is conducive to the integration of various industries. In particular, package group tours in leisure agriculture are different from traditional tourism development and package group tours are developing rapidly. Among them, leisure agriculture in the context of collective tourism is conducive to market demand, and on the other hand, it becomes a new type of agricultural production and tourism and tourism because of the needs of rural economic development. However, since the implementation of the "New Tourism Laws" in China in 2013, travel agencies have been banned from arranging shopping trips, which will have an impact on the development of leisure agriculture and rural tourism. Through literature review, this study analyzes the significance of developing leisure agriculture in the context of current package group tours in China. According to the typical case analysis of rural tourism in China, we found the main problems of the new tourism laws in the process of China's leisure agricultural tourism planning, as a mirror for the future development of leisure agriculture. This study also proposes countermeasures and suggestions for the future development path of China's leisure agriculture under the new tourism laws.

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