Leisure agriculture is a new industry that applies agricultural resources to leisure and recreational activities to meet the needs of tourists, increase farmers' income, and then increase the value of agriculture. The purpose of this research is to develop structured evaluation indicators to analyze the comprehensive development of leisure agricultural management, and becomes a business model that can be quantitatively replicated. The study after screening by the Delphi Method, the five evaluation aspects of "corporate organization operation", "leisure agricultural resources", "maintenance of the operating environment", "maintenance of surrounding facilities" and "operating performance" and 21 evaluation criteria are established. The research results show that leisure agriculture enterprises can be used as the evaluation aspect and evaluation criteria for leisure agricultural operations. Besides, according to the technical analysis of Delphi method, leisure agricultural operations should pay attention to the smoothness of internal operations and key processes of the enterprise organization, and strive to integrate resources inside and outside the enterprise. Only with the concept of integrated development can we create sustainable management of leisure business.
In recent years, China's package group tours have a strong consumption capacity, which is conducive to the integration of various industries. In particular, package group tours in leisure agriculture are different from traditional tourism development and package group tours are developing rapidly. Among them, leisure agriculture in the context of collective tourism is conducive to market demand, and on the other hand, it becomes a new type of agricultural production and tourism and tourism because of the needs of rural economic development. However, since the implementation of the "New Tourism Laws" in China in 2013, travel agencies have been banned from arranging shopping trips, which will have an impact on the development of leisure agriculture and rural tourism. Through literature review, this study analyzes the significance of developing leisure agriculture in the context of current package group tours in China. According to the typical case analysis of rural tourism in China, we found the main problems of the new tourism laws in the process of China's leisure agricultural tourism planning, as a mirror for the future development of leisure agriculture. This study also proposes countermeasures and suggestions for the future development path of China's leisure agriculture under the new tourism laws.
In a broad sense, agriculture is part of the creative culture industry. Through the concept of verification of the Creative Culture Industry Development Law, this study discusses the core issues that must be paid attention to when promoting the agricultural cultural and creative industries to achieve the lack of economic benefits. This study reviews the definition of cultural and creative industries and the focus of Taiwan's original culture industry development law and proposes a new concept of an agricultural complex. The concept of an agricultural complex also echoes the urban complex and the tourism complex. Finally, this study proposes conclusions and recommendations for the creative agriculture complex from the two directions of agricultural resource and technology integration.
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