The Impact of Local: Exploring Availability and Location on Food Buying Decisions

The Role of Dissonance and Schema: An Exploration of Florida Public Perception after the DWH Oil Spill

“…This finding is consistent with previous research indicating that food safety risks impact food purchasing decisions (Brewer & Rojas, 2008), and consumers will abandon their preference for local food when expectation of quality or safety are not met (Gorham et al, 2015). Additionally, in the discussion participants seemed to reason through their decision not to buy Gulf seafood.…”

“…Researchers have found consumers favor buying healthy, high quality, local, and fresh products (Keeling-Bond, Thilmany, & Bond, 2009). While the idea of buying local has been viewed as a social incentive to purchasing, Gorham et al (2015) found consumers tend to place more emphasis on the overall food quality and the availability of food. Consumers have been shown to consider local products; however, if the local products did not meet their expectations in regard to quality or safety, the consumer would choose to purchase an alternative product (Gorham et al, 2015).…”

“…Although consumers may encounter a food safety risk barrier when considering the purchase of a particular product, other product attributes may provide an incentive to purchase (Gorham, Rumble, & Holt, 2015). Researchers have found consumers favor buying healthy, high quality, local, and fresh products (Keeling-Bond, Thilmany, & Bond, 2009).…”

“…An individual's dissonance has been diminished by choosing an alternative product that meets his or her standards; or through messages, provided by communicators, to reduce negative attitude or cognitive change (Gorham et al, 2015;Lindsey-Mullikin, 2003). In each of these cases, the consumer re-evaluated his or her previous expectations about a product (Lindsey-Mullikin, 2003).…”

Matching Local Food Messages to Consumer Motivators: An Experiment Comparing the Effects of Differently Framed Messages

“…Moreover, scholars call for further research on message frames in the local food context (Gorham et al, 2015;Ruth & Rumble, 2016), and local food labels (Jeong & Lundy, 2015). Given communities' increasing interest in ways to promote local food systems, understanding the relative effectiveness of different local food messages designed to appeal to those consumer motivations (quality, health, and altruism) would be useful for those involved in communicating and marketing local food.…”