2021
DOI: 10.4038/ajms.v1i1.28
|View full text |Cite
|
Sign up to set email alerts
|

The Impact of Market Orientation on Organisational Performance: A Study of Small and Medium Scale Hotels in Tourism Industry in Southern Province, Sri Lanka

Abstract: This research aimed to identify the impact of market orientation on organisational performance in small and medium scale tourist hotels in Southern province, Sri Lanka. This study used a structured questionnaire to collect data and partial least squares path modelling (PLS) to analyse the collected data. Hypothesis on inter-functional coordination and organisational performance was not statistically significant, whereas three hypotheses on customer orientation, competitor orientation, and social benefit orient… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1

Citation Types

0
2
0

Year Published

2023
2023
2023
2023

Publication Types

Select...
2

Relationship

0
2

Authors

Journals

citations
Cited by 2 publications
(2 citation statements)
references
References 69 publications
0
2
0
Order By: Relevance
“…"The market organisational performance can meet the expectations and demands of its numerous consumers in terms of service or goods produced" [21]. Some organizations measure market performance by looking at the market share [22] they possess and comparing it with the area their competitors possess, some through their ability to attain social responsibility [23].…”
Section: Organizational Performancementioning
confidence: 99%
“…"The market organisational performance can meet the expectations and demands of its numerous consumers in terms of service or goods produced" [21]. Some organizations measure market performance by looking at the market share [22] they possess and comparing it with the area their competitors possess, some through their ability to attain social responsibility [23].…”
Section: Organizational Performancementioning
confidence: 99%
“…Entrepreneurial orientation has an important role in improving organizational performance (Buratti et al, 2021). In the hospital context research, entrepreneurship is assumed to affect the achievement of better performance, because it has properties that enable it to be proactive in finding new opportunities earlier than the competition (Gunawardana & Aravinda, 2021). In this era of decentralization, there has been a change in managing hospitals, because there has been a paradigm shift, where previously hospitals were public services but nowadays they have become markets (Cho & Lee, 2020).…”
Section: Introductionmentioning
confidence: 99%