The literature indicates that small and medium scale firms are quite different with respect to their utilization of business practices. Thus, the study endeavours to address the relationships between the market and entrepreneurial orientation, and organizational performance. The study derived two hypotheses in relation to the relationship between market orientation and entrepreneurial orientation, and organisational performance in the attempt to examine how both the orientations contribute to the organizational performance of small and medium entrepreneurs in garment industry at Southern province, Sri Lanka. The sample of the study consisted of 175 respondents representing small and medium scale entrepreneurs in the Southern Province Sri Lanka. A structured questionnaire was administered to the sample respondents to collect data. The data were analyzed with Partial Least Squares path modeling (PLS) to test the hypotheses of the study. The results indicated that the hypotheses were statistically significant and all effects were in the expected direction.

The purpose of this paper is to investigate the factors affecting young consumers’ purchase intention of green products in Sri Lanka, due to the lack of studies that deliberate green issues in the Sri Lankan context though environmental disputes increasingly affect every side of human life. Moreover, based on the prior researches, this study focuses on three variables that influence on young consumers’ purchase intention of green products such as environmental attitude, environmental knowledge and social influence. Three hypotheses were developed based on the constructed conceptual framework derived from the marketing and consumer behavior literature. The data were collected over a survey technique by conveniently administering structured questionnaires from 150 young consumers in Sri Lanka. First, the analysis was carried out the factor analysis to explore the significance of influencing factors of young consumers’ purchase intention, and multiple regression analysis was performed to explore the factors that influence on young consumers’ purchase intention of green products. The results of the regression analysis indicated that all three variables (i.e., environmental attitude, environmental knowledge and social influence) have a significant and positive impact on young consumers’ purchase intention of green products in Sri Lanka. Moreover, it suggested that the environmental attitude variable was the most significant while social influence was the less significant variables towards young consumers’ purchase intention. The findings of this study provide new insights to marketers to formulate appropriate strategies for promoting green purchase behavior among young consumers in Sri Lanka. Moreover, the study unveiled that marketers need to understand the path that moves the environmental factors to green purchase intention to successfully enhance and redefine the new target markets. The most significant precursor which affects the green purchase intention of Sri Lankan young consumers is environmental attitude followed by environmental knowledge and social influence. But, this study evaluates the construct of purchase intention as an expressed intention for green products based on cross-sectional approach rather than actual purchase for such products. Hence, future scholars should adopt a longitudinal approach in their studies by focusing on changes in consumers purchase intention. Keywords: Environmental attitude, environmental knowledge, green marketing, green purchase intention, social influence

This research aimed to identify the impact of market orientation on organisational performance in small and medium scale tourist hotels in Southern province, Sri Lanka. This study used a structured questionnaire to collect data and partial least squares path modelling (PLS) to analyse the collected data. Hypothesis on inter-functional coordination and organisational performance was not statistically significant, whereas three hypotheses on customer orientation, competitor orientation, and social benefit orientation were statistically significant. All four hypotheses were indicated a positive impact on organisational performance. It thereby added to the existing body of literature and provided several insights for managers in the hotel industry and hospitality services. Since this field of inquiry is relatively new, it also offers numerous alternatives for further studies.

In the construction industry supply chain management (SCM) is a vital tool in controlling business processes in a defined and a systematic way to improve quality, time management and increase profit. Effective supply chain management has become a potentially valuable method of securing and improving competitive advantage and organizational performance since competition no longer between organizations, but between global organizations and among supply chains. This paper aims to investigate the impact of supply chain management practices on competitive advantage and organizational performance in the construction industry, Sri Lanka, due to the lack of application of supply chain management practices to determine the organizational performance in the competitive environment. Further, this study focuses five SCM practices: strategic supplier partnership, customer relationship, level of information sharing, quality of information sharing, and postponement to investigate what supply chain management is, how it works in increase competitive advantage and what are its dynamics. Six hypotheses were developed based on the constructed conceptual framework derived from the supply chain management literature. The data were collected over the survey technique by randomly administering structured questionnaires from 198 respondents of construction management teams and different sub-contractors. First Multiple regression analysis was performed to explore the impact of five supply chain management practices on competitive advantage and organizational performance in the construction industry and the analysis was carried out the factor analysis to explore the significance of supply chain management dimensions. The results of the regression analysis indicated that all SCM variables have a positive impact on competitive advantages and organizational performance of the construction industry in Sri Lanka. Moreover, it suggested that the strategic supplier partnership was the most significant SCM variable which determines the competitive advantage and level of information sharing variable was the less significant variable towards competitive advantage. The results of this study provide new insights to the construction companies to better understand the significant role that SCM variables play in respect to the competitive advantages and organizational performance in Sri Lanka. The study has outlined to examine the five SCM variables in construction industry. Hence future study can be outlined to further examine the impact of SCM on competitive advantages in other industries. Moreover, the future study can be outlined to further examine the impact of SCM variables in different dimensions especially including customer perspective in respect to human variables. Besides, this study was based on the limited large scale construction companies operated in Sri Lanka and ignore the small and medium scale supermarkets. Keywords: Supply chain management practices, Competitive advantage, Organizational performance

The purpose of this paper is to investigate the impact of consumers' attitudes on green purchase intention in Sri Lanka, due to the lack of consensus that exists in the causal ordering of either antecedent or mediating variables. Additionally, the literature provides mixed results for the effects of consumers' intention on green purchase intention in the global context while there are few studies in the Sri Lankan context. This study is an attempt to fill these research gaps. The data were collected over randomly administering structured questionnaires from 100 green product buyers in Galle district, Sri Lanka. The partial least square path modeling (PLS) was used to measure the impact of social influences, environmental consciousness, environmental responsibility, and health consciousness, on green purchase intention. The findings of the study provided new ways to develop green marketing strategies for organizations by considering environmental concerns, environmental responsibilities, health consciousness, and social influences.