“…Although much of the existing literature on media effects in campaigns has focused on the influence that journalists' coverage has on voters' information about candidates and issues (Bartels, 1988;Just et al, 1996;Weaver & Drew, 1995), some recent research has demonstrated that campaign events, and the news coverage of those events, can significantly affect candidates' chances of electoral success (Holbrook, 1994(Holbrook, , 1996Shaw, 1999;Shaw & Roberts, 2000), thus making press coverage an important resource for candidates. But despite this work, there has been less systematic analysis given to the specific impact that news coverage may have on candidate strategic decisions (but see Flowers et al, 2003;Norrander, 1996).…”