The impact of online marketing on the use of textile packaging: an approach to consumer behaviour

Abstract

Online marketing is the act of utilizing online channels and tools to spread a message or idea about an organization’s image, items, or administrations to its potential clients. The strategies and methods used for Internet showcasing incorporate email, online networking, show promoting, website streamlining, Google AdWords, and that’s just the beginning. Online marketing has become more and more used in recent years, whether it is about promoting products or services, or it is about ideas, concepts, and beliefs. Considering this aspect, this article aims to identify the influence of online communications on the adoption or acceptance by consumers of products packaged in textiles. In recent years there has been a significant discussion in the literature on the role and purpose of packaging (promotion, product protection, advertising), but they have not highlighted consumer preferences for packaging and the impact of online marketing on them.

The Role of Using Digital Marketing Technologies in Development of Enterprises

“…Alternatively, data about potential and current customers allows to rise the conversion rate, in reaching through promotional messages or public information about enterprises including textile based ones. Online textile newsletters fulfill the current tasks, in particular, rising brand credibility, providing information to customers about recent product updates, undertaking online ordering process and obtaining customer feedback which is really essential for development of the company and at the same time collection of feedback from customers regarding products and services is crucial and essential Caescu et al [10].…”