Consumption has lately been under the microscope facing pressure from all stakeholders as principles of sustainability have gained more popularity. In this context, a new sustainable consumer model was born, referring to major shifts in buying and consumption habits. Nevertheless, these shifts were lagging as consumers resisted change in the comfort of old habits. This comfort was shaken up by the COVID-19 outbreak that forced us to rethink every aspect of our lives. Therefore, this crisis context seems the perfect opportunity to shift towards the sustainable consumer model. People’s openness towards embracing new consumption habits was evaluated in a quantitative study where data was collected in two different moments: May 2020 and December 2020. Major results of our research show that people’s lives were dominated in 2020 by uncertainty, especially when referring to their financial situation. Further on, consumers have already started to bring major shifts in their consumption habits because of this uncertainty. Among the most important shifts, there were more prudent purchase decisions, rising interest for discounted prices, increased likelihood of buying local and enhanced preference in buy fresh products instead of processed or semi-processed ones.

The present paper tackles two major phenomena of today's world -online migration and the need for sustainable behavior, both in a business-to-business approach. First of all, online presence is becoming indispensable for all businesses, considering that consumers have developed a first-online check-up for every need and potential purchase, even more, if we consider the outcome of the last two-years pandemic, where we consider the outcome of the last two-years pandemic direct contact is avoided. Thus, the need for online marketplaces, where supply and demand can be balanced, is becoming a paramount priority for all marketing and management specialists. Secondly, sustainability is the future; thus, every specialist must think of ways to implement such a judgment in their business model. One of these ways is transforming most processes to be tailor-made in the online environment. We have developed a concept for an online marketplace where specialists from marketing and management can offer their services as suppliers and find the needed services as clients. To develop a high-quality platform, we have first identified the specific needs of marketing and management specialists when dealing with research and consultancy. The present paper presents the results of two researches: qualitative research conducted among such specialists to identify what the new platform should offer and usability test market research to see if the online marketplace fits the specialists' expectations. These are mandatory steps in every new product development; thus, we hope to be a proper example for future businesses.

Online marketing is the act of utilizing online channels and tools to spread a message or idea about an organization’s image, items, or administrations to its potential clients. The strategies and methods used for Internet showcasing incorporate email, online networking, show promoting, website streamlining, Google AdWords, and that’s just the beginning. Online marketing has become more and more used in recent years, whether it is about promoting products or services, or it is about ideas, concepts, and beliefs. Considering this aspect, this article aims to identify the influence of online communications on the adoption or acceptance by consumers of products packaged in textiles. In recent years there has been a significant discussion in the literature on the role and purpose of packaging (promotion, product protection, advertising), but they have not highlighted consumer preferences for packaging and the impact of online marketing on them.

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