The Impact Of Online Marketing Campaigns Conducted Through Blogs

Abstract

A blog is a communication canal for people with same interests as the author. For corporations a blog is a more efficient way to collect feedback from customers than the offline obtaining procedure. A blog is also an interaction canal through which the company communicates and attracts potential customers and also can inform existing clients of promotional offers, and about launching new products.The authors of this study will explain why and in what circumstances businesses, no matter of their size or targeted market should use blogs as a communication channel with their customers. In order for advertising agencies and companies to use the blogs in an efficient way, in one of the chapters there will be presented the pros and cons of blogging and also some situations that must be avoided.In this article is presented the impact of blogs on a world wide scale and in particular on Romania.So far the traditional mass-media was considered to be the most reliable source of information but in the last decade the traditional mass-media is being overtaken and replaced by blogs. The power of blogging was a surprise for a lot of individuals because of the influence over the behavior and mentality of the readers.