Facebook is becoming a popular tool for public relations and advertising professionals to reach mass audiences. Facebook fan pages allow brands to create an online community of brand users on the social networking site. By pressing Facebook's "like" button, a Facebook user can become a fan of the page and can interact with the brand and other consumers. This research aimed to examine whether liking and interacting with a Facebook fan page has an effect on brand loyalty and purchase intentions, and if Facebook fan pages create an online brand community. Brands use this network to improve their overall image, promote themselves much easier, much faster, access to information being very easy, in a very short time and wherever it is in the world.This article highlights the reason why users access the Facebook page of a brand. An analysis of 104 online survey responses indicates that interaction with fan pages is not a strong indicator of consumer brand loyalty or purchase intentions, suggesting that brand communities are not formed on the basis of liking a page. The study may be a useful orientation for managerial involvement in marketing practice. With over 900 million users, Facebook is currently the largest social networking site. Facebook allows users to connect and interact with others, express themselves, and maintain social relationships.

Abstract:In this paper, the authors present the importance of online promotion in marketing. The article includes a theoretical part in which the main types of electronic business are presented, and also practical ways through which we can ensure online presence. The article also includes a marketing qualitative research (focus group). The research conducted must answer the question: What is the perception and the attitude of Internet users towards online buying environment. The purpose of the research is knowing the perception and users' attitude toward shopping online. Study participants have a high opinion of online stores. They identify the benefits of orders via the Internet: wide range of products, access to products not available in traditional stores, time saving, convenience, etc. But still their first option for purchasing products is traditional stores and this because of the risks associated with ecommerce website such as: the possibility of not receiving the order, the products do not comply, the products are damaged. Due to a continuous growth rate of Internet users and also due to the increasing value of transactions made online, e-commerce is present in all market fields. Promotional policy in an online business that offers services, is the key element of the marketing mix, being the decisive factor in maintaining a long-term customer relationship. It is essential that the messages that are transmitted through the promotional campaign to be concise, plausible, attractive and to be understood by all stakeholders. The campaigns must be understood by the targeted customers in order to influence the customer behavior and make a decisional difference among clients

Abstract:In this article I am referring to political marketing campaign and digital tools as follows: Research. The research is about the process of collecting valuable information on voters, opposition, and trends. This provides the fullest possible picture of voter behavior; Data integration: Data sources are combined in order to provide a rich, holistic view of voter behavior. Correct data is the starting point for finding, understanding, and persuading people to vote a certain way; Audience segmentation: This segment the electorate into distinct audiences using predictive analytics, a form of artificial intelligence that takes into account the behavior conditioning of each individual to create informed forecasts of future behavior. That shows the electorate most likely to respond to the messages and how they might behave in future; Evaluation is the latest tool and treats the improvement in candidate's performance which is being measured and analyzed during and post-campaign.

A blog is a communication canal for people with same interests as the author. For corporations a blog is a more efficient way to collect feedback from customers than the offline obtaining procedure. A blog is also an interaction canal through which the company communicates and attracts potential customers and also can inform existing clients of promotional offers, and about launching new products.The authors of this study will explain why and in what circumstances businesses, no matter of their size or targeted market should use blogs as a communication channel with their customers. In order for advertising agencies and companies to use the blogs in an efficient way, in one of the chapters there will be presented the pros and cons of blogging and also some situations that must be avoided.In this article is presented the impact of blogs on a world wide scale and in particular on Romania.So far the traditional mass-media was considered to be the most reliable source of information but in the last decade the traditional mass-media is being overtaken and replaced by blogs. The power of blogging was a surprise for a lot of individuals because of the influence over the behavior and mentality of the readers.