Abstract:In this article I am referring to political marketing campaign and digital tools as follows: Research. The research is about the process of collecting valuable information on voters, opposition, and trends. This provides the fullest possible picture of voter behavior; Data integration: Data sources are combined in order to provide a rich, holistic view of voter behavior. Correct data is the starting point for finding, understanding, and persuading people to vote a certain way; Audience segmentation: This segment the electorate into distinct audiences using predictive analytics, a form of artificial intelligence that takes into account the behavior conditioning of each individual to create informed forecasts of future behavior. That shows the electorate most likely to respond to the messages and how they might behave in future; Evaluation is the latest tool and treats the improvement in candidate's performance which is being measured and analyzed during and post-campaign.