The Impact of Online Reviews and Ratings toward Shopee’s Customer Purchase Intention in Gianyar Regency

Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Sumerta, I Komang; Vatara, I Gede Alan; Abdullah, Sharmini

doi:10.18196/jbti.v13i3.16655

Cited by 5 publications

(4 citation statements)

References 6 publications

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“…Meanwhile, Tokopedia and Bukalapak can obtain their customers' demographic data due to their highly connected platform in the Indonesian market. According to Suryawan et al (2023), Bukalapak's flexible pricing strategy has a positive impact on customers' purchase decision.…”

Section: Resultsmentioning

confidence: 99%

Pricing Strategies Application Amongst the Top E-commerce Southeast Asian Countries

Masyhuri

2023

AJMA

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The Internet economy plays an important role in the development of the country's economy. In fact, more than 60% of customers worldwide cite price as the first reason for visiting an e-commerce website. The purpose of this study is to discuss the pricing strategy of the four current leading e-commerce marketplaces in Southeast Asian countries (SEA). The methodology used for this research was descriptive analysis, adapting and modifying the work of Rekettye & Liu (2018) and Skripak et al. (2018). It was found that the top four e-commerce companies use a strategy of market penetration and flexible pricing to compete and maintain their business in the market region.

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Section: Resultsmentioning

confidence: 99%

Pricing Strategies Application Amongst the Top E-commerce Southeast Asian Countries

Masyhuri

2023

AJMA

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“…Shafa & Hariyanto (2020) concluded that product reviews significantly influenced purchasing decisions. Also, Suryawan et al (2022) stated a positive and significant effect partially between online customer reviews and the purchase intention of Shopee customers in Gianyar Regency.…”

Section: Hypothesis Development Product Reviews Affect Purchase Decis...mentioning

confidence: 94%

“…The many conveniences obtained from Bukalapak, both from sellers and buyers, make Bukalapak fairly popular today. Customers do not need to be affected by traffic jams on the streets, do not need to walk from store to store, consumers can compare brands, check prices, and can order goods anytime and anywhere (Suryawan et al, 2022). Commercial online services and the internet provide consumers access to infinite exposure to comparative information.…”

Section: Ease Of Transactionsmentioning

confidence: 99%

How Product Review, Price and Ease of Transaction Affect Online Purchase Decision: Study of Bukalapak Users in Gelgel Village, Bali

Suryawan,

Sumerta,

Widiantari

et al. 2023

jbti

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This research is based on gaps in previous research findings (research gaps) and compares discussion priorities and purchasing decisions on product reviews, price, and transaction convenience. Furthermore, the research issue in this study is the lack of incentives acquired by customers to shop on Bukalapak e-commerce, as customers sometimes receive items that do not match their orders, deliveries do not arrive on time, as well as customers often encounter problems with shopping online on Bukalapak e-commerce. This study focused on Bukalapak e-commerce customers in Gelgel Village, Bali. The 82 respondents were obtained using a purposive random sampling method. All information obtained from the questionnaire distribution was suitable for use and then analyzed using multiple linear regression analysis and hypothetical tests (t-Test and f-Test). The research proved that product reviews positively and significantly affected purchasing decisions. Prices had a partially positive and significant impact on purchasing decisions. Also, ease of transaction positively and significantly affected purchasing decisions. Subsequently, product reviews, price and transaction ease simultaneously had positive and significant effects on the purchase decisions of Bukalapak customers of Gelgel Village, Bali. The critical analysis presented in this paper holds the potential to contribute to the academic community in the field of marketing. Specifically, it offers valuable insights for researchers exploring the utilization of online commerce, shedding light on untapped research opportunities and uncovering previously undiscovered signals. Furthermore, it paves the way for developing diverse and innovative studies to enrich this domain’s scholarly discourse.

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“…The review and rating features are very useful because they can influence other potential buyers before they decide to buy a product (Suryawan et al, 2022). Ardianti and Widiartanto, (2019) explain that purchasing decisions are a psychological process that consumers go through, the process begins with the stage of paying attention to goods or services, if it impresses he will move on to the interest stage to find out about the features of the product or service.…”

Section: Introductionmentioning

confidence: 99%

Influence of Online Customer Review and Online Customer Rating on Gofood Purchase Decisions in the Gojek Application

Lila Febriana Kausaha,

Ida Hidayanti,

Ririn Damayanti

2023

JMIF

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This study aims to determine the effect of the dependent and independent variables partially and simultaneously. The research methodology used a quantitative method by collecting data through distributing questionnaires, the population in this study were users of the Gojek application in Ternate City, the sampling technique used purposive sampling and snowball sampling with 125 respondents. Data were obtained by using multiple linear regression analysis with the SPSS 25 program. The results indicate that partially online customer reviews have a significant effect on purchasing decisions for GoFood on the Gojek application, while online customer ratings partially have no significant effect on purchasing decisions for GoFood on the Gojek application, and simultaneously or together online customer reviews and online customer ratings have an effect significantly to GoFood purchasing decisions on the Gojek application.

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The Impact of Online Reviews and Ratings toward Shopee’s Customer Purchase Intention in Gianyar Regency

Cited by 5 publications

References 6 publications

Pricing Strategies Application Amongst the Top E-commerce Southeast Asian Countries

Pricing Strategies Application Amongst the Top E-commerce Southeast Asian Countries

How Product Review, Price and Ease of Transaction Affect Online Purchase Decision: Study of Bukalapak Users in Gelgel Village, Bali

Influence of Online Customer Review and Online Customer Rating on Gofood Purchase Decisions in the Gojek Application

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