The impact of packaging design products on purchasing intentions: Empirical research of consumers’ purchases in Ho Chi Minh City, Vietnam

Quan, Tri Dang; Thien, Phuc Tran

doi:10.53073/09432779.inbe.10.2.90035

Cited by 2 publications

(1 citation statement)

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“…As part of this procedure, the validity (convergent and discriminant validity) and reliability (Cronbach's Alpha and composite reliability) of the measuring model are examined. Table 2 shows that the Cronbach's Alpha and composite reliability values for the internal consistency reliability are all greater above the advised threshold value of 0.70 (Dang Quan & Tran Thien, 2021;Dang et al, 2023). As a result, all constructs exhibit a significant level of internal consistency dependability as measured by Cronbach's Alpha and composite reliability.…”

Section: Assessing the Outer Measurement Modelmentioning

confidence: 93%

The Capability of E-reviews in Online Shopping. Integration of the PLS- SEM and ANN Method

Quan¹,

Thanh²,

Thuy³

2023

J. Professional Business Review

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Purpose: The aim of this study is to investigate the impact of e-review on iGen's propensity to purchase online. Especially, it can be better understood by dissecting the relationship among 3 variables of e-review (review valence, quantity of e-review and quality of e-review), e-satisfaction, and intention to buy. Theoretical framework: This study classifies e-reviews according to their valence, quantity, and quality based on the study of Khammash (2008). Design/methodology/approach: The PLS-SEM method was used to analyze data collected from online surveys administered to a sample of 222 iGen in Ho Chi Minh City to assess the hypotheses behind the study. Additionally, the Artificial Neural Network technique was used to separate SEM predictors that were relatively important. Findings: There are three results from the investigation: It has been found that (1) e-satisfaction is positively affected by valence, (2) e-satisfaction is generally increased with the high quality of e-review, but the quantity of e-review does not necessarily affect customers' e-satisfaction, and (3) e-satisfaction given in the context of an e-commerce platform has a strong effect on customers' online shopping intention. This study sheds new light on iGen's online buying habits and offers valuable management implications for iGen, online merchants, and e-commerce sites. Research, Practical & Social implications: E-reviews have become a significant factor in determining consumers' online purchase decisions. They also assist iGen in understanding how a qualified e-review—one that is clear, understandable, helpful, and has enough justification to support the opinions—will be advantageous for other consumers who wish to shop online. Originality/value: Provides the theory of e-review and its role in the online business environment. In addition, understand more about the behavior of igen, an age with a huge amount of spending on an online shopping platform.

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Section: Assessing the Outer Measurement Modelmentioning

confidence: 93%