“…Wide variety of factors that potentially influence firm growth range from entrepreneur's characteristics, firm characteristics (Abdul Wahab & Al-Damen, 2015) to issues related to the institutional localities in which the business functions (Isaga, 2018). However, findings on these factors have generally been inconclusive (Isaga, 2018) probably because operations of small businesses particularly for developing economies are complicated by variety of factors, and as a result, no extensive surveys are conducted that comprehensively explain all the variables (Braidford, Drummond, & Stone, 2017). Perhaps, it may also suggest, as we propose, that the dominant use of non-financial proxies such as customer satisfaction, corporate reputation, happiness, personal development, cultural, and social network (see Mohamad Radzi et al, 2017) to proxy firm performance or growth is fairly limited.…”