The impact of pictures on narrative- and list-based impression formation: A process interference model

Designing persuasive destination websites: A mental imagery processing perspective

“…Adaval and Wyer (1998) noted that the addition of pictures to a narrative format can encourage readers to imagine the sequence of events, and can facilitate the construction of a representation to be used as a basis for judgment. In a more recent study they reconfirmed that a picture presented in combination with narrative text can cause a verbal event description to be more vivid, help the recipients to enhance perceptual links between events, and increase the story's coherence (Adaval, Isbell, & Wyer, 2007). On the other hand, Goossens (1995) claimed that using pictorial images may smother individuals' imagination as they become over-reliant on the featured image as an information source rather than elaborating on their own mentally created images.…”

“…Additionally, research by Verhallen et al (2006) suggests that presenting pictures or sounds can increase the ability to process a story and construct a more coherent mental representation of story events. Stories can uniquely incorporate pictures or sounds to enhance perceptual links between events and to increase the story's coherence (Adaval et al, 2007). Thus, there is strong support for interaction effects to take place among the mental imagery inducing stimuli.…”

Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior

“…But their effects might depend on the goal that is active and the function that these images must serve in the service of that goal. If the consumers' objective is to form a story of the experience as a whole, the different images have to be integrated into a narrative or temporally related sequence of events (see Adaval et al 2007;Wyer 2004;Wyer and Radvansky 1999). If, on the other hand, their objective is to seek information, these images might be held separately without any attempt to integrate them until they are required to do so, at which point they might assess the evaluative implications of each piece of information separately and combine these implications to form a judgment (Anderson 1971;Fishbein and Ajzen 1975).…”

Procedural influences on judgments and behavioral decisions

“…In many instances, however, piecemeal-based and narrative-based strategies might be equally applicable. In a series of studies by Adaval and her colleagues, participants received information about either a vacation package (Adaval & Wyer, 1998) or a political candidate (Adaval, Isbell, & Wyer, 2007). The events described in the information (either the activities that would occur on the vacation or the events in the political life of the candidate) were conveyed either in temporal order or in an ostensibly unordered list.…”