“…In this way, companies are very attentive to the requirements of different categories of stakeholders, given their involvement which are no longer mere spectators of the economic phenomenon, but sanction the inappropriate actions of companies such as those in highly polluting industries or those whose activity has an impact on public health, encouraging their decisions the activity of companies that have adopted the principles of sustainable development. Thus, consumers base their product purchasing decisions on issues related to the behavior of manufacturing companies towards the environment, public health or local communities, and portfolio investors consider additional criteria for selling and buying financial securities such as corporate social responsibility, thus fueling the process of divestment from polluting companies and the process of investing in environmentally friendly companies (Panait et al, 2014;Lombardi et al, 2015;Palazzo et al, 2016;Cristea et al, 2020). Reality has shown that CSR is not a simple tool for involving companies in society or in the community, it is not a marketing technique but a component of the management strategy that fuels the company's long-term competitive advantage (Genier et al, 2009;Matei, 2013) by generating favorable attitudes from stakeholders, by creating a business opportunity, by the emergence and integration of new tools through which we witness business reengineering (for example social investment).…”