“…Communication research has focused on the processes, antecedents, and consequences of news media in a broad range of societal systems. The impact of the issue agenda in the media on the salience of issues for publics (McCombs, 2004; McCombs & Shaw, 1972), the impact of the political agenda on the media agenda (Walgrave & Van Aelst, 2006), and the impact of corporate communication on news media (Chang, 1989; Kiousis, Popescu, & Mitrook, 2007) have been studied in depth. Although new corporate issues often emerge in crisis situations, remarkably little research has been conducted to arrive at a full picture of the interplay between corporate communication, the media, stakeholders, and mass publics during a crisis.…”