The impact of product defect severity and product attachment on consumer negative emotions

Wei, Jiuchang; Jiang, Ming; Li, Yi-Na; Li, Wenjing; Mead, James A.

doi:10.1002/mar.21778

Cited by 11 publications

(2 citation statements)

References 71 publications

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“…According to the concept of embodied cognition, humans' cognitive processes are strongly influenced by bodily experiences (Barsalou, 2008; Johnson, 1987; Lakoff & Johnson, 1980; Ranaweera et al, 2021; Wei et al, 2023). As a result, the way humans think and feel is linked to their experience of the physical world.…”

Section: Embodied Cognition Attachment Theory and Proximity Seekingmentioning

confidence: 99%

The proximal self: Why material objects are particularly relevant for consumers' self‐definition

Scharfenberger

Wentzel

Warlop

et al. 2023

Psychology and Marketing

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Previous research has extensively investigated the relationships that consumers create and maintain with their possessions. However, little is known about why material objects (compared to immaterial ones) may be particularly relevant for consumers' self-definition. In this research, we argue that being physically close to objects helps consumers to feel psychologically close to the more abstract meaning of these objects. Four experimental studies provide converging support for this reasoning. Specifically, these studies indicate that being proximal to an object reduces the psychological distance to the object's meaning and enhances the benefits that consumers associate with the object. Moreover, the effect of bodily proximity on perceived benefits is moderated by separation anxiety, such that consumers that are highly anxious about being separated from the object's meaning derive higher benefits from being proximal to it. The findings contribute to research on the extended self and highlight the potential importance of physical proximity as a motivational driver of consumer behavior.

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Section: Embodied Cognition Attachment Theory and Proximity Seekingmentioning

confidence: 99%

The proximal self: Why material objects are particularly relevant for consumers' self‐definition

Scharfenberger

Wentzel

Warlop

et al. 2023

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…First, while it is well established that consumers’ emotional responses are linked to their consumption experiences (Loureiro et al , 2020; Wei et al , 2023), additional insights are needed to understand how internal factors and their interactions influence these emotions (Sharma et al , 2023). Second, previous studies have often focused on single stages of the purchase process, such as pre- or post-purchase (e.g.…”

Section: Introductionmentioning

confidence: 99%

Joy and excitement in the purchase process: the role of materialism and brand engagement

Razmus,

Grabner-Kräuter

2024

JPBM

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Purpose This paper aims to use the cognitive appraisal theory to investigate the effects of brand engagement and materialism on the positive emotions of joy and excitement evoked by a product at different stages of the purchase process. Design/methodology/approach Two complementary studies were conducted to achieve the research objectives. Study 1 used a longitudinal design, examining the pre-purchase stage and a moment shortly after the purchase. Study 2 adopted a cross-sectional approach, focusing on the post-purchase stage. Relationships among variables were analyzed through hierarchical regression and moderation analyses. Findings The findings indicate that materialism is not significantly associated with consumers’ positive product-evoked emotions (joy and excitement) before and shortly after purchase. At these two stages, brand engagement predicts positive emotions. In the post-purchase stage, where materialism is weakly related to joy and excitement, a robust positive link exists between brand engagement and positive product-evoked emotions. Moreover, higher levels of materialism reduce the experience of joy and excitement among participants with high levels of brand engagement. Originality/value Experiencing joy and excitement is crucial in consumer behavior. However, little is known about the determinants of these emotions in the consumption context, especially concerning internal consumption-related factors and different stages of the purchase process. This paper contributes to the field by shedding light on the role of brand engagement and materialism in the experience of positive product-evoked emotions. The findings provide evidence that brand engagement significantly enhances consumers’ positive product-evoked emotions, highlighting its importance in consumer behavior research.

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Unpacking consumer reactions toward unexpected spoilage of organic versus conventional perishables

Ozcan,

Hattat

2024

Psychology and Marketing

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The retail industry greatly relies on perishable foods, which are integral to consumers' shopping routines. However, it remains unclear how consumers react to their spoilage. This study is an initial attempt to explore how consumers react to unexpected product spoilage of organic versus conventional food products and how their evaluations can lead to different emotional and behavioral outcomes. The investigation includes five studies specifically focused on whether organic or conventional foods elicit different consumer reactions toward spoilage. The results of these studies indicate that consumers exhibit attenuated emotional reactions toward organic product spoilage compared to conventional products. In contrast, food spoilage leads to higher levels of anger toward conventional products, resulting in negative behavioral intentions. Moreover, price is found to moderate the aforementioned conditional consumer reactions. In all, these findings have significant implications for retailers and manufacturers in designing and promoting their products to meet consumers' preferences and expectations.

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The impact of product defect severity and product attachment on consumer negative emotions

Cited by 11 publications

References 71 publications

The proximal self: Why material objects are particularly relevant for consumers' self‐definition

The proximal self: Why material objects are particularly relevant for consumers' self‐definition

Joy and excitement in the purchase process: the role of materialism and brand engagement

Unpacking consumer reactions toward unexpected spoilage of organic versus conventional perishables

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