“…The goal of corporate entrepreneurship is to achieve and maintain a competitive advantage by fostering innovation at all organizational levels: corporate, business and functional, but also on individual and project team basis. The spirit of entrepreneurship should be reflected in organizational strategy, structure, culture, control mechanisms, compensation system and human resources management, as well as in improving knowledge and innovative solutions (Cvjetković et al, 2022). Thanks to entrepreneurial initiatives, the organizational vision is being redefined, and latent dissatisfaction with the state of the art becomes the core business philosophy, initiating the never-ending search for better products, processes, business models and markets.…”