The Impact of Situational, Demographic, and Socioeconomic Factors on Impulse Buying in the Republic of Macedonia

Abstract

This study explores the role of situational, demographic, and socioeconomic variables in stimulating impulse purchase behavior in the Republic of Macedonia. Factor analysis reveals five categories of situational impulse buying factors: social and personal, in-store atmosphere, sales related, sales promotion, and time and money. Cluster analysis produced two segments: noticeably rational and noticeably impulsive. The results show significant differences between the two segments on all five factors of impulse buying. Furthermore, the results show that segments differ in terms of age, working status, household income, and frequency of buying.

Demografik Özellikler Açısından Tüketicilerin Plansız Satın Alma Davranış Farklılıklarını İncelemeye Yönelik Bir Araştırma

“…In the literature, there are studies investigating whether consumers' impulse buying behavior differs according to demographic characteristics (Awan and Abbas, 2015;Ciunova-Shuleska, 2012;Gandhi et al 2015;Rana and Tirthani, 2012;Yang et al 2011). However, especially in Turkey, studies investigating consumers' impulse buying behavior on a large sample group in terms of all demographic characteristics such as gender, marital status, age, education status, and income are quite limited (Kılıç, 2017;Özoğlu and Bülbül, 2017).…”

“…İlgili literatür incelendiğinde, tüketicilerin plansız satın alma davranışının demografik özelliklere göre farklılık gösterip göstermediğini araştıran ve farklı sonuçlara ulaşan çalışmaların (Ciunova-Shuleska, 2012;Gandhi, Vajpayee ve Gautam, 2015;Rana ve Tirthani, 2012;Yadav ve Mishra, 2017;Yang, Huang ve Feng, 2011) olduğu görülmektedir. Ancak, özellikle Türkiye'de tüketicilerin plansız satın alma davranışını cinsiyet, medeni durum, yaş, eğitim durumu ve gelir gibi demografik özelliklerin tümü açısından geniş bir örneklem grubu üzerinde araştıran çalışmaların sayısı (Kılıç, 2017;Özoğlu ve Bülbül, 2017) oldukça kısıtlıdır.…”

Drivers of Impulse Buying at Retail Stores: Mediating Role of Customers’ Loyalty

“…Enjoyment tendency may include music, lights, employees and layouts (Mohan et al, 2013). A music tempo positively influences the impulse buying (Ju & Ahn, 2016;Shuleska, 2012). The positive relationship between store environment consisting of enjoyment tendency and impulse buying was not supported in a study (Atulkar & Kesari, 2018).…”

The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior

“…Information and prediction of consumer reactions to changes in actions (situational variables), as well as understanding of the influence of demographic and socioeconomic characteristics of customers on impulse purchase behavior (Amos et al, 2014). According to (Ciunova-Shuleska, 2012), determine the situational components were divided into three categories namely physical surrounding indicators, social surrounding indicators, and collateral situational aspects.…”