The impact of social media on business growth and performance in India

Sengar, Alok Singh

doi:10.5958/2249-7307.2021.00074.8

Cited by 7 publications

(6 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The effect is not due to the use of just one (of the six) social media tools, but rather to the effective integration of all six into a unified social media ecosystem that facilitates coordination between internal and external business operations. Social media, according to Singh and Sinha (2017), has a positive impact on businesses' growth, development, and performance, therefore it can be used to help increase sales. Srinivasan, Bajaj, and Bhanot (2016) conducted research examining the effect of social media strategies utilized by SMEs on client acquisition and retention.…”

Section: Social Media Marketing and Marketing Performance On New Sme:...mentioning

confidence: 99%

Social media marketing and sales performance of selected small and medium enterprises in South-West Nigeria

Lawal¹,

Adejuwon²

2023

JOMEINO

View full text Add to dashboard Cite

This study examined the effect of social media marketing on the success of selected small and medium-sized enterprises (SMEs) in the South-West region of Nigeria. The study used a descriptive survey approach. Small and medium-sized enterprises that are official registered in South-West Nigeria SME offices made up the study population. The sample size of 376 was arrived at with the help of the Raosoft Sample Size calculator. Data was collected from the owner/managers of the selected SMEs. using questionnaire as the primary data collection method. The questionnaire was tested for reliability, and the Cronbach alpha coefficient came in at 0.889. Both descriptive and inferential statistics (SPSS 24 and Smart PLS 3.3.3) were applied to the data set for analysis. With a 95% level of confidence, the PLS-SEM results showed that customization (β= 0.252, t= 1.970) and social interaction (β= 0.472, t= 4.229) are statistically significant, while branded entertainment (β = 0.017, t= 1.1101), customer engagement (β= 0.065, t= 0.493), and electronic word of mouth (β= 0.093, t=0.548) are not. The data analysis showed a positive relationship between social media marketing and sales growth in the Southwest of Nigeria. The study found that SMEs in Southwest Nigeria saw a significant increase in sales after implementing social media marketing strategies, and it is recommended that business owners should build stronger relationships with their customers and produce more engaging content on their social media channels geared towards their brand to improve their sales performance.

show abstract

Section: Social Media Marketing and Marketing Performance On New Sme:...mentioning

confidence: 99%

Social media marketing and sales performance of selected small and medium enterprises in South-West Nigeria

Lawal¹,

Adejuwon²

2023

JOMEINO

View full text Add to dashboard Cite

show abstract

“…Companies spend less on marketing using social media than using other traditional tools of marketing like radios and TVs, this means that there is less investment by businesses on marketing which means that operation cost becomes less allowing the company to grow. The performance of companies nowadays is measured on how it has established its strong presence online by trying to identify demand s of their customers and meeting their demands (Sengar, 2021). However, previous studies also reveal that social media can have negative impact on business growth especially through bad online reviews, issues of violating personal privacy which may tarnish its image and brand on social media networks (Kaushik, 2012).…”

Section: Effects Of Social Media Network On Business Growthmentioning

confidence: 99%

Contribution of Social Media Networks Usage on Performance of Selected Upmarket Hotels Based in Kigali- Rwanda

2023

JHTM

View full text Add to dashboard Cite

The contribution of travel and tourism industry to Rwanda's GDP increased from 4.7% in 2000 to 15.1% in 2019 with an average annual rate of 7.02%. It is evident that the hospitality industry relies on the use of information and communication technologies in marketing, promotional activities, sales and creation of relationships with their customers. However, there has been limited research to assess the contribution of social media networks to the performance of hospitality industry in Rwanda. Thus, the objective of the study was to assess the effect of social media network usage, determine how the selected hotels use social media networks to reach out to their customers and establish the most popular social media platforms. Using a descriptive research design, the study adopted a hybrid approach of both qualitative and quantitative approach for collection of data and employed both primary and secondary research methods to collect data including formulation of interview in form of a questionnaire. Results revealed that social media networks have significantly contributed to the performance of the selected upmarket hotels in Kigali and have been used for marketing purposes to attract customers. It was found that about 96.4% of the hotels' clients use social media platforms to make bookings while the least indicate that at least 3.6% of most of respondents indicated that social media networks had a small impact to their hotel business. The most commonly used platforms include Facebook, YouTube, Instagram, WhatsApp and Twitter. In conclusion, the paper highlights the importance of social media in the upmarket hotel segment in Kigali, Rwanda, and its impact on the hospitality industry. The findings of the study indicate that social media has had a positive impact on the performance of upmarket hotels, with a high percentage of customers using social media to make bookings. The study recommends that hotels collect and keep records of their customers indicating which mode of communication they use while making bookings. These records must indicate which uses social media to access various hotel services. Also, hotels should ensure that they have appropriate staff with IT skills to operate and manage social media networks, including using them to get reviews for future improvement of their services. The hotels should continue investing in social media to attract customers and promote their brands. Hotels should ensure a presence on multiple social media platforms to reach a wider audience. Finally, hotels should continue to monitor and evaluate the impact of social media usage on their performance to identify areas for improvement and optimize their social media strategy.

show abstract

“…Facebook digunakan pemasaran awal untuk memperkenalkan merek dan dilanjutkan dengan chatting di WhatsApp (Jose, 2018). Beberapa penelitian terdahulu yang membahas tentang adopsi social media terhadap peningkatan penjualan pada UMKM adalah; (Basri & Siam, 2019) (Bocconcelli et al, 2017) (Lindsey-Mullikin & Borin, 2017) (Singh & Sinha, 2017); (Dutot & Bergeron, 2016); (Ainin et al, 2015); (Jones, Borgman, & Ulusoy, 2015) (McCann & Barlow, 2015); (Dahnil et al, 2014) (Tsimonis & Dimitriadis, 2014); (Durkin et al, 2013) (Andzulis et al, 2012).…”

Section: Pendahuluanunclassified

Peran Media Sosial Meningkatkan Penjualan Umkm Di NTB

Nursansini,

Armiani

2023

EDUSAINTEK

View full text Add to dashboard Cite

Penelitian ini bertujuan untuk mengidentifikasi strategi pemasaran dalam meningkatkan penjualan melalui social media. Studi pada produk makanan-minuman yang bersertifikat dan berlabel halal pada UMKM di Nusa Tenggara Barat (NTB). Penelitian ini menggunakan pendekatan kualitatif dengan studi kasus. Data diperoleh melalui wawancara terhadap informan (Pelaku UMKM dan Konsumen. Konsumen yang menggunakan transaksi pembelian melalui social media dan mengkonsumsi produk makanan-minuman yang bersertifikat dan berlabel halal pada UMKM di NTB). Informan berjumlah 8 (delapan) orang, yang terdiri dari; 5 (lima) orang para pelaku UMKM dan 3 (tiga) orang pelanggan. Hasil penelitian ini menunjukkan bahwa terjadinya peningkatan penjualan melalui social media selama 3 (tiga) tahun terakhir. Para pelaku UMKM menerapkan strategi pemasaran dengan memanfaatkan social media untuk meningkatkan tingkat penjualan produknya. Strategi yang diterapkan oleh para pelaku UMKM adalah mengenali pelanggan, memilih social media yang cocok, melakukan pemasaran produk, transaksi jual beli dan menjalin hubungan baik dengan pelanggan. Keterbatasan penelitian ini adalah masih kurangnya para pelaku UMKM menggunakan social media dan hanya social media yang gratisan dipilih sebagai wadah pemasaran bisnisnya. Penelitian ini membangun hubungan antara strategi pemasaran dan peningkatan penjualan dengan menyoroti peran penting dari social media. Produk makanan-minuman yang bersertifikat dan berlabel halal merupakan peluang menjadi bisnis yang kompetitif.

show abstract

The impact of social media on business growth and performance in India

Cited by 7 publications

References 0 publications

Social media marketing and sales performance of selected small and medium enterprises in South-West Nigeria

Social media marketing and sales performance of selected small and medium enterprises in South-West Nigeria

Contribution of Social Media Networks Usage on Performance of Selected Upmarket Hotels Based in Kigali- Rwanda

Peran Media Sosial Meningkatkan Penjualan Umkm Di NTB

Contact Info

Product

Resources

About