The Impact of Social Media on Privacy Due to the Lack of Digital Literacy from Generation Z During Covid-19

Abstract

Gen Z (Generation Z or Zoomers) is the social networking generation who ideally belong to the segment of school to college students or comparatively fresh entrant as manpower in organizations and are extremely online. This paper tries to outline the usage of social media by Generation Z during the pandemic where everything is done online. This paper brings forward how the futuristic Generation, Gen Z's use of social media which influences them as an individual's, organization and society. Also, it attempts to bring forward certain queries regarding the impact on privacy due to the lack of digital literacy while using social media. The theoretical frame of reference brought forward in this paper harvests a thorough set of investigation to raise the awareness of online privacy. Gen Z have shown their interest in using online social sites for communication and interactions with people, may it be the ones they know or anonymous. Online schooling due to the Covid-19 pandemic has been the main reason to the increasing usage of social media. However, in this process no attention is given on their privacy. This generation is a vigorous contributor, high consumer of online content, creative and mash-up experts. They have strong gravitational bond for online communication that they prefer to participate and remain connected via technology available at their fingertips.

Determinants of Digital Literacy and Communication Privacy in The Cybermedia Era

“…According to Potter [24], media literacy is a set of perspectives that we actively use to interpret the messages we encounter when we access mass media. How audiences can control the media through media literacy.…”