The impact of social media marketing activities on green consumption intention: evidence from emerging countries

Wagdi, Osama; Afify, Amal Seddik; Habib, Atef Fathi

doi:10.9770/jesi.2022.10.1(8)

Cited by 9 publications

(7 citation statements)

References 73 publications

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“…Furthermore, green marketing strategies directly and substantially affect green credibility and image. The previous result is consistent with the results of Wagdi et al (2022) Based on the preceding discussion, the study found a research question as follows:…”

Section: Entrepreneurship and Sustainability Issuessupporting

confidence: 89%

From cleaner production to green competitive advantage: evidence from Egypt

Aly Hussien Aly Abdou

2023

JESI

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The study investigates the green competitive advantage in the Egyptian business environment. A qualitative analysis used primary data from the first quarter of 2023. It allowed us to answer the questions that tackle the motives of cleaner production, the reflection of cleaner output on the green brand image, and estimate the impact of the green brand image on the competitive advantage. The study found a mediating role of a green brand image between cleaner production and green competitive advantage. In addition, the significant motives for cleaner production at Egyptian companies were regulatory rules, consumer pressures, and green creativity. Finally, a green brand image substantially reinforces the green competitive advantage of Egyptian companies. The results may be instrumental for companies seeking a faster transition towards green competitive advantage.

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Section: Entrepreneurship and Sustainability Issuessupporting

confidence: 89%

From cleaner production to green competitive advantage: evidence from Egypt

Aly Hussien Aly Abdou

2023

JESI

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“…The information bubble's role on social networks needs to receive more attention. Similar to the case of saving resources, the low relation of media exposure to waste management is rather surprising as previous research showed the opposite (Haron et al, 2005;Jain et al, 2020;Wagdi, et al, 2022) People living in large cities and in average-sized towns proved less prone to separate waste. Similarly to Xu et al (2017) and Challcharoenwattana and Pharino (2016), we suggest this reluctance to be related to the financial aspects of waste sorting.…”

Section: Waste Managementmentioning

confidence: 91%

“…This effect of online news might reflect the general polarization of ideas of environmental protection measures and the existence of climate change existing in online media (Pearce, 2019) or self-selection of the respondents. This result is rather surprising as much of research published in various times showed the media effect (Haron et al, 2005;Jain et al, 2020;Wagdi, et al, 2022).…”

Section: Saving Resourcesmentioning

confidence: 92%

“…The more recent literature studied the role of environmental knowledge, economic rationality, attitudes, beliefs and values (Bartkus et al, 1999;Eriksson, 2004;Jackson, 2005;Han, et al, 2007;Carrus et al, 2008). The latest literature on the topic presented the role of the media (Jain et al, 2020;Wagdi et al, 2022), yet, this field remains understudied (Chen et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

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It starts from home? Explaining environmentally responsible resource and waste management

Brož

Čábelková

Hlaváček

et al. 2023

Front. Environ. Sci.

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Resource and waste management are indispensable to environmentally conscious action and a large part of EU Green politics. Little is known about factors affecting individual propensity for resource and waste management. The article examines the effects of environmental concerns, perceptions of climate change, preferences for EU integration, and media exposure (traditional and new) on the propensity to save resources and waste management employing a representative sample of 904 respondents in the Czech Republic. Methodologically we rely on principal component analysis, correlations, and a set of ordinal regression analyses. The results suggest that environmental and climate concerns increase the propensity to save resources and separate waste. The preferences for EU integration and media exposure were unrelated to saving resources and waste management, except exposure to online news, which negatively affected the environmentally motivated reduction of unnecessary car trips. The results imply immense consequences on the conceptual and policy-making levels. On the conceptual level the results suggest, that the mass media stopped to fulfill its developmental and persuasive functions, as generally people do not relate their pro-environmental behavior to the mass media exposure. From the policy-making perspective the mass media proves to be a poor resource for the pro-environmental actions as in case of social networks the role of mass media on waste management proved negative. We also suggest that saving resources and waste management stopped to be a topic of political and media influence but transferred to the domain of personal values and economic decisions.

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“…All the perceptions, values and knowledge can be impacted by the mass-media and education. The impact of mass media on proenvironmental values and pro-environmental behavior was shown to be a significant one (Haron et al, 2005;Jain, et al, 2020;Wagdi, et al, 2022). Especially video content that is largely based on emotions has a particular influence on pro-environmental attitudes (Ramkissoon, and Smith, 2014).…”

Section: Green Purchasingmentioning

confidence: 99%

Examining green purchasing. The role of environmental concerns, perceptions on climate change, preferences for EU integration, and media exposure

Hlaváček

Čábelková

Brož

et al. 2023

Front. Environ. Sci.

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Factors impacting green consumption studied in the literature include 1) economic incentives and possibilities, 2) socio-dem1ographic segmentation, 3) values, emotions and personal responsibilities, 4) information including education and mass media, 5) factors related to the locality of the respondents and the lifestyles. While the effects of environmental concerns and perceptions of climate change or green purchasing are well established, the impacts of preferences for EU integration and media exposure are less clear. The article examines the effects of environmental concerns, perceptions of climate change, trust in EU policies, and media exposition on green purchasing employing a representative sample of 904 respondents (aged 15–95 years, M ± SD: 47.74 ± 17.66; 51.40% women, 19.40% with higher education) in the Czech Republic. Methodologically we rely on principal component analysis, correlations, and a set of ordinal regression analyses. The results suggest that 1) the public perceives the agendas of environment protection and climate change as two different agendas. 2) environment protection attitudes and climate concerns, the acceptance of EU integration positively predict green consumption. 3) the impact of the media exposition proved controversial: printed media and online discussion forums and blogs positively predicted green purchasing, while exposition to online social networks negatively impacted purchasing of organic food; 4) the frequency of watching TV negatively predicted purchasing of environmentally friendly products. We suggest that the advertisements emphasizing low prices may reduce willingness to pay a price premium for green products. It implies that more efforts need to be made on TV and social networks to increase public awareness of green consumption.

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The impact of social media marketing activities on green consumption intention: evidence from emerging countries

Cited by 9 publications

References 73 publications

From cleaner production to green competitive advantage: evidence from Egypt

From cleaner production to green competitive advantage: evidence from Egypt

It starts from home? Explaining environmentally responsible resource and waste management

Examining green purchasing. The role of environmental concerns, perceptions on climate change, preferences for EU integration, and media exposure

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