The Impact of Source Effects on the Evaluation of Music for Advertising

Abstract

Professionals may recommend that their clients pay a premium for music coming from performing artists, but brands may see little or no added benefit if the source of the music does not matter to the listening public. • Potential solutions to mitigate source effects include increasing awareness among professionals and measuring the impact of advertising music and source on target consumers.

Decoding the DNA of Viral Video Ads

“…• The ad messages conveyed via music can bore through the audiences more easily, by activating and prompting their emotions (Abolhasani et al, 2017;Anglada-Tort et al, 2021;DePuy, 2013;N. Graakjaer, 2009;N.…”

“…Others (Allan, 2006(Allan, , 2008Allan & Tryce, 2016;Anglada-Tort et al, 2021;Aytekin, 2012;Boltz et al, 1991;Farmer, 2008;N. J. Graakjaer & Jantzen, 2009;Hecker, 1984;Huron, 1989;Lantos & Craton, 2012;Lindstrom, 2005;Oakes & North, 2013;Özulu, 1994;Shevy & Hung, 2013;Yang et al, 2022;Yeshin, 1998) also set forth that some powerful associations between music, advertising and brand are formed by the brain exposed to the music in advertising, resulting in the high levels of ad recalls, and ad and brand likeability, and a desired increase in sales.…”

Aproximación a la eficacia de la música en la publicidad: audio branding y recuerdo de marca

“…La relevancia de la música en publicidad ha sido abordada tanto en trabajos recientes (Anglada-Tort, et al, 2020;Rubio-Romero et al, 2019;Palencia-Lefler, 2017;Lantos y Craton, 2012) como en otros más clásicos (Hecker, 1984;Scott, 1990). En este caso, se realiza un estudio experimental sobre una muestra de población andaluza con el que se pretende comprobar la eficacia para el recuerdo de marca que tiene el uso de la música en diversos spots y marcas.…”

Analysis of Sonic Effects of Music from a Comprehensive Datasets on Audio Features

“…It is not surprising that some of these features are not so often talked about in the literature. As audio technology continues to advance in the coming years, it is imperative to note the changing variables in the music industry, primarily as it affects the consumers [3], [4]. This, in turn, has enormous potentials to induce strategic business decisions in the music production process.…”