The impact of the Covid-19 pandemic on business in the luxury fashion industry

Pantelić, Ivan; Stojanović, Nenad; Vićentijević, Kosana

doi:10.5937/tekstind2103004p

Tekstilna industrija

2021

DOI: 10.5937/tekstind2103004p

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The impact of the Covid-19 pandemic on business in the luxury fashion industry

Ivan Pantelić¹,

Nenad Stojanović²,

Kosana Vićentijević³

Abstract: The subject of research in this paper are the implications of the COVID-19 pandemic and the conse-quences in the textile industry with an emphasis on the luxury fashion industry. The paper analyzes the case study of the Kering Group through aspects of financial and socially responsible business during 2020. Based on that, the challenges in doing business during the COVID-19 pandemic are pointed out, through proposed solu-tions for overcoming the consequences of doing business in epidemiological conditions in t… Show more

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2022

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Business of textile industry companies in crisis conditions: The impact of the COVID-19 pandemic

Kokeza¹,

Josipović²,

Urošević³

2022

Tekstilna industrija

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In this paper the subject of study is the characteristics of textile industry businesses in crisis conditions caused by the COVID-19 pandemic. The paper is based on the fact that economic entities in their operations often encounter disturbances caused by the action of a large number of factors that lead to a crisis in their operations and which imply the implementation of appropriate activities in order to overcome these disturbances. The textile industry is an economic branch that is sensitive to crisis disturbances and was particularly affected by the COVID-19 pandemic. The paper is structured so that it consists of three parts. In the first part of the paper, it studies the impact of the crisis on the operations of textile companies, with a special focus on the impact of the COVID-19 pandemic, as well as on the necessity of applying the concepts of circularity and sustainability. In the second part of the paper, the impact of the pandemic on the EU textile industry is analyzed, both from the point of view of the characteristics of that impact, and from the point of view of the measures and future strategic directions of the development of this sector. In the final part of the paper, the study focuses on the business characteristics of the domestic textile sector, while analyzing its indicators in crisis conditions and in the period from the onset of the pandemic until today. It is concluded that the application of the concept of a circular and sustainable economy represents the only long-term solution for the exit of this sector from the crisis, as well as a condition for its further development.

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Business of textile industry companies in crisis conditions: The impact of the COVID-19 pandemic

Kokeza¹,

Josipović²,

Urošević³

2022

Tekstilna industrija

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Overcoming the difficulties caused by the COVID-19 pandemic by using adapted marketing logistics in the "Zara" company

Jovanović¹

2022

Tekstilna industrija

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The COVID-19 pandemic has changed the way people live on the planet. The global economy suffered the biggest blow. The fashion industry has been forced to implement significant changes in their value chains. The subject of the research carried out in this work is to look at the specifics of marketing logistics activities that companies operating in the fashion industry were forced to implement in order to adapt to the business conditions that arose as a result of the COVID-19 pandemic. The aim of the work is to point out the most important specifics of marketing logistics in the fashion industry in the conditions of the COVID-19 pandemic, using the example of the Zara company, which effectively and quickly implemented numerous adjustments, which enabled it to reduce the negative impact of the crisis event.

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The impact of the Covid-19 pandemic on business in the luxury fashion industry

Cited by 2 publications

References 3 publications

Business of textile industry companies in crisis conditions: The impact of the COVID-19 pandemic

Business of textile industry companies in crisis conditions: The impact of the COVID-19 pandemic

Overcoming the difficulties caused by the COVID-19 pandemic by using adapted marketing logistics in the "Zara" company

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