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The subject of research in this paper are the implications of the COVID-19 pandemic and the conse-quences in the textile industry with an emphasis on the luxury fashion industry. The paper analyzes the case study of the Kering Group through aspects of financial and socially responsible business during 2020. Based on that, the challenges in doing business during the COVID-19 pandemic are pointed out, through proposed solu-tions for overcoming the consequences of doing business in epidemiological conditions in the luxury fashion industry. The paper concludes that the application of digital technologies enables the reduction of the conse-quences of the negative effects of the pandemic and a faster exit from the crisis of the participants in the luxury fashion industry.