The Impact of the Covid-19 Pandemic on the Hotel Industry

Abstract

Поширення інфекційного захворювання COVID-19 та карантинні умови суттєво вплинули і продовжують негативно впливати на туристичний та готельний бізнес, тому є необхідність дослідження впливу та наслідків спричинених світовою кризою на готельний бізнес, зокрема, створення умов для поступового виходу з рівня збитковості готельних підприємств та запобігання стагнації в галузі. Готельні заклади зіштовхнулися з новими проблемами: відсутність гостей, закриття, падіння доходів, безпека співробітників і гостей. Готельному бізнесу доведеться трансформуватися і розвиватися далі: створювати сектори сервісних апартаментів під управлінням міжнародних і локальних операторів, шукати нові форми співпраці, використовувати нові технології ведення бізнесу. Для виходу з кризи готельна галузь потребує підтримки від держави. Ключові слова: готельний бізнес, пандемія, стратегії розвитку, трансформація бізнесу, державна підтримка. THE IMPACT OF THE COVID-19 PANDEMIC ON THE HOTEL INDUSTRY The spread of infectious diseases to COVID-19 and quarantine conditions have significantly affected and continue to negatively affect the tourism and hotel business, so there is a need to study the impact and consequences of the global crisis on the hotel business, in particular, to create conditions for gradual loss of hotel enterprises stagnation in the industry. Hotel establishments faced new problems: lack of guests, closures, falling revenues, security of staff and guests. The hotel business will have to transform and develop further: increase the role of the Internet and social networks in shaping consumer preferences and guest behavior, integrate with online booking services, introduce online payment, open coworking in hotels, create service suites under international and local operators, search new forms of cooperation, use new technologies of doing business. More sophisticated technologies such as artificial intelligence, open software interfaces, augmented reality, the use of voice assistants, blockchain, neurointerfaces, biometrics and face recognition require significant investment, which is currently not available to hotel enterprises. If earlier hotel enterprises paid great attention to the occupancy of the room stock, expanded the range of additional services, improved the quality of guest service, now the main task for institutions is the safety of employees and guests. Regulatory documents related to the procedure for establishing categories of hotels and other facilities intended for the provision of temporary accommodation (accommodation) services need to be reviewed and updated; rules for using hotels; regulatory support in the design, construction, operation and planning in the hotel business. To mitigate the economic impact of the COVID-19 pandemic, the hotel business needs support from the state in the form of the following steps: credit vacations during the pandemic, reduction of value added tax, reduction of land tax, preferential lending. In any scenario of a pandemic at COVID-19, the hotel market will survive, but it will be tr...

Organizational Peculiarities of Hotel Activities in Crisis Conditions, Transcarpathia, Ukraine

“…The study confirmed the effectiveness of using technological solutions to adapt to the pandemic (Slava & Chyniak, 2021;Dolbneva, 2020;Vahner & Demko, 2020;Korzh & Onyshchuk, 2020;Slozhynska & Kovtun, 2020;Stakanov, 2020;Banerjee & Bhattacharya, 2020;Susilawati et al, 2020;Seleiman et al, 2020). Of course, many hotel companies aim to use combined sets of organizational and technological solutions to increase customer flows and enterprise outcomes.…”

Trends in the Functioning of the Tourism Sector in Crisis Conditions on the Example of Hotel Enterprises of the Transcarpathian Region, Ukraine

“…In particular, the studies highlight the impact of the pandemic on the functioning of the labor market of Ukraine (Lavrynenko, Pyata & Akhmetov, 2020); changes due to the pandemic in the solvency of the population of Ukraine (Khayetska, Dolovanyuk, 2020); problems of the hotel industry that arose during the spread of the global pandemic (Korzh, Onyshchuk, 2020), as well as the reaction and adaptation of the educational systems of various countries to the consequences of the blockade, and even the national security of Ukraine through the prism of new conditions caused by the spread of the SARS-CoV-2 virus (Horbulin, Danyk, 2020).…”

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“…Cyfrova ekonomika: trendy, ryzyky ta sotsialni determinanty. (2020) URL: https://www.kmu.gov.ua/ua/npas/pro-shvalennya-koncepciyi-rozvitku-cifrovoyi-ekonomiki-tasuspilstva-ukrayini-na-20182020-roki-ta-zatverdzhennya-pla-nu-zahodiv-shodo-yiyi-realizaciyi.…”

“…1. Index of food and dairy products prices (2010)(2011)(2012)(2013)(2014)(2015)(2016)(2017)(2018)(2019)(2020) [6] According to the Food and Agriculture Organization, milk prices have fluctuated somewhat over the past decade. 2015-2016 were exceptional as a result of the global crisis, after which demand began to recover.…”

“…Each group of factors can be subdivided into sub-factors and each subfactor is measured by relevant criteria. Thus, according to the report of IMD World Competitiveness Center about IMD World digital competitiveness ranking2020 in terms of 63 countries Ukraine has the best positions among the countries according on the factor Knowledge, in particular its two sub-factors: Training & education sub factor (within the criteria -Total public expenditure on education and Pupilteacher ratio (tertiary education)) and Scientific concentration (within criteria Female researchers and R&D productivity by publication). The rating of Ukraine is completely opposite for two other factors -Technology and Future readiness.…”