The impact of the servicescape on the desire to stay in convention and exhibition centers: The case of Macao

Lai, Gina W F; Wan, Yim King Penny; Dong, Peng

doi:10.1016/j.ijhm.2011.06.011

Cited by 150 publications

(122 citation statements)

References 58 publications

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“…Siu et al (2012) and Wu and Weber (2005) confirmed that a convention center's atmosphere, such as its ambience, is important to trade show visitors. Furthermore, Siu et al (2012) found that a convention center's atmospherics could positively influence visitors' affect. In other words, creating or having appropriate atmospherics during trade shows is an important task for organizers.…”

Section: Effects Of Trade Show Environments 669mentioning

confidence: 71%

“…Lee, Yeung, & Dewald, 2010;Siu, Wan, & Dong, 2012;Smith, Hama, & Smith, 2003). As defined by Schlentrich (1996), trade shows are marketplaces for suppliers of products visitors through a modified Mehrabian-Russell model (M-R model).…”

Section: Introductionmentioning

confidence: 99%

“…Y. Wong et al, 2014). Apart from having new and competitive products, superior service staff quality and positive atmospherics are also crucial to service providers' performances in trade shows (Breiter & Milan, 2006;Smith et al, 2004;Siu et al, 2012;Wu & Weber, 2005). The M-R model is believed to be suitable for this research for three reasons.…”

Section: Introductionmentioning

confidence: 99%

“…Third, three important factors that contribute to the appeal of trade shows for visitors have been examined by previous scholars who have adapted the M-R model: product quality, service staff quality, and atmospherics (Breiter & Milan, 2006;A. Chen et al, 2015;Jang & Namkung, 2009;Koo & Ju, 2010;Smith et al, 2004;Siu et al, 2012;Wu & Weber, 2005).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The Effects of Trade Show Environments on Visitors

Wong¹,

Li²,

Chen³

et al. 2017

Event Management

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Tourism trade shows that are open to the public as well as to buyers and sellers are an emerging channel for the promotion of products to potential tourists. However, few studies have explored the influence of environmental stimuli on nonbusiness visitors' emotions. Moreover, the moderating effect of visitors' expectations remains understudied in the context of trade show management. To address this issue, this study reports on research derived from 611 respondents at a Taiwanese tourism trade show through a modified Mehrabian–Russell model. Structural equation modeling of the data shows that positive emotions positively influence behavioral intentions, but negative emotions do not negatively influence behavioral intentions. Among the three stimuli (i.e., information rate, service staff quality, and atmospherics), only information rate and service staff quality positively affect positive emotions and negatively affect negative emotions. The results show that visitors with high and low trade show visit expectations react differently to environmental stimuli at trade shows.

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Section: Effects Of Trade Show Environments 669mentioning

confidence: 71%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Effects of Trade Show Environments on Visitors

Wong¹,

Li²,

Chen³

et al. 2017

Event Management

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“…Therefore, festivalscape mainly refers not only to the festival venue itself, but also to the physical environment surrounding the festival. Previous studies have indicated that servicescapes influence a person's cognitive, emotional, and actionable response (Bitner, 1992;Kim & Moon, 2009); perceived quality (Siu, Wan, & Dong, 2012); and service experience evaluation (Dong & Siu, 2013). Another study demonstrated that the impact of the environment on festival loyalty is mediated by patrons' emotions (Lee et al, 2008).…”

Section: Hypothesesmentioning

confidence: 99%

Investigating the Role of Government Policy and the Environment on Locals’ Loyalty to Spring Music Festivals

Lee

Liu

Chung

et al. 2015

CMR

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This paper explores the importance of government policy and the environment in determining locals' perceived value of and loyalty to festivals. Although past studies have analyzed attendee loyalty, little research has examined the perspectives of local businesses and residents. Locals with unsatisfactory experiences can hinder festivals from being held. This study applied a structural equation model (SEM) approach to investigate the responses of locals to spring music festivals in southern Taiwan. The results indicated that both government policy and the environment affected perceived value, which consequently influenced loyalty. Implications are drawn for government policy support, festival management, and tourism.

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Trade show performance evaluation based on stakeholder theory: A case study of trade shows in Changsha, China

Wang,

Cai

2024

Journal of Tourism Research

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A performance evaluation index system is built in this paper with four dimensions (service performance, sales performance, behavioral performance, and social performance) and 14 criteria considering the requirements of key stakeholders. The BWM‐CRITIC‐TOPSIS model is then developed for a comprehensive trade show performance evaluation. An illustrative application is carried out based on four trade shows held in Changsha, China, to demonstrate the validity and acceptability of the proposed evaluation index system and model. Findings indicate that social performance is assigned the highest weight coefficient: it is considered to be the essential criterion that constrains the performance level. The evaluation results show that the overall performance levels of the sampled trade shows increased from 2022 to 2023 and have gradually recovered from the COVID‐19 crisis. Their adaptability and flexibility in response to changing surroundings could be enhanced by meeting various stakeholders' expectations, which is also essential for improving their own resilience.

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The impact of the servicescape on the desire to stay in convention and exhibition centers: The case of Macao

Cited by 150 publications

References 58 publications

The Effects of Trade Show Environments on Visitors

The Effects of Trade Show Environments on Visitors

Investigating the Role of Government Policy and the Environment on Locals’ Loyalty to Spring Music Festivals

Trade show performance evaluation based on stakeholder theory: A case study of trade shows in Changsha, China

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