The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos

Kim, Jungkeun; Park, Jooyoung; Kim, Seongseop; González-Jiménez, Héctor; Kim, Jae‐Eun; Villiers, Rouxelle de; Lee, Jacob C.; Giroux, Marilyn

doi:10.1108/ejm-04-2020-0308

Cited by 9 publications

(5 citation statements)

References 104 publications

(169 reference statements)

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“…First, we extend the growing literature on how disease threat influences consumer behavior. Although the existing literature offers insights into how consumers respond to a disease threat, for example, preference for uncrowded travel and hospitality options (Park et al, 2021), destination logo design (Kim et al, 2022), nostalgic products (Barauskaitė et al, 2022), and pattern seeking in sequential choices (Park, Kim, Lee, et al, 2022), our study, especially Studies 1 and 4, enriches this stream of literature by uncovering a novel downstream consequence of disease threat (i.e., decreased preference for densely displayed products) using lab and field data. Moreover, Studies 2 and 3, respectively, showed that the disease‐density effect diminishes when diseases are not infectious or when disinfection products are displayed.…”

Section: Discussionmentioning

confidence: 99%

Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products

Yi,

Wang,

Karimi

et al. 2024

Psychology and Marketing

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Infectious diseases have been posing frequent and significant threats to us. However, research on how disease threat affects consumer behavior, especially sensory responses, is still limited. In this study, drawing on the theory of compensatory consumption, we show that consumers under disease threat are less willing to buy products presented in a dense display. This is because disease threat activates a high‐density avoidance mindset, which is carried over to the way in which products are placed. Moreover, this effect is mitigated when diseases are noninfectious or when disinfectant products are displayed. A set of four studies, which adopt lab and field settings, using different manipulations and measures, provide convergent evidence for these effects. Specifically, Study 1 examines the main effect of disease threat on product display. Study 2 tests the mediating role of high‐density avoidance mindset as well as the moderating role of disease infectiousness. Study 3 proceeds to explore product type as the other boundary condition. Finally, Study 4 provides real world evidence through a field experiment. Furthermore, in these studies, five alternative explanations were ruled out to further clarify the psychological process. These findings offer valuable insights for retailers regarding product display strategies.

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Section: Discussionmentioning

confidence: 99%

Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products

Yi,

Wang,

Karimi

et al. 2024

Psychology and Marketing

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“…The literature provides support that perceived risk and psychological resilience are explanatory factors for well-being and should be key mediators for the current study. Related to the travel aspect of the travel–well-being relationship, Kim et al (2022) show that perceived risk of COVID-19 mediates the relationship between simple destination logo designs and higher visiting intentions. Thus, it appears that when travel is considered, perceived risk could play a mediating role.…”

Section: Conceptual Model and Hypotheses Developmentmentioning

confidence: 99%

Seeking thrills during a crisis? A TSR and hierarchy of effects perspective of the transformative potential of travel

Mulcahy

Pourfakhimi

Prayag

et al. 2022

JSM

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Purpose This study aims to theorise and empirically test a model based on the hierarchy of effects behavioural learning approach (“do-think-feel”) to explain how travel during a crisis assists consumer well-being. The paper also examines whether the effect travel has on well-being is serially mediated by perceived risk and resilience and moderated by the personality trait of sensation-seeking. Design/methodology/approach This research uses a quasi-experimental design involving Australian consumers based on a sample of n = 307 who had travelled and n = 277 who had not during the COVID-19 pandemic (N = 584). A replication study (N = 290) is also undertaken to assess the robustness of the hierarchy of effects uncovered in the main study. Data were analysed using structural equation modelling (SEM) and Hayes PROCESS macro. Findings The results reveal travellers have significantly higher levels of both hedonic and eudaimonic well-being than non-travellers, suggesting the transformative potential of travel experiences during a crisis. The transformative potential of travel is driven by perceived risk and psychological resilience, which mediate the relationship between travel frequency and well-being. Further, spotlight moderation analysis demonstrates that the effect of travel on well-being is most profound for those with lower levels of sensation-seeking. These relationships are also confirmed in the replication study. Originality/value This research is among the first in transformative service research (TSR) to test the mediators of perceived risk and resilience together in a singular study, showing how experiences such as travel are potentially transformative. It also evaluates personality traits such as sensation-seeking as a moderating factor, which is uncommon in TSR. Further, this study empirically validates a do–think–feel behavioural learning approach, as opposed to other hierarchy of effects sequences that are dominant in TSR and the wider services marketing literature.

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“…Since organizations have adapted their marketing practices to attract consumers in the new normal due to COVID-19 induced changes in the consumption patterns (Carracedo et al, 2021), place branding strategies also need to be revamped. As such, researchers (Cambra-Fierro et al, 2022; Kim et al, 2022) have examined the impact of branding strategies, such as destination brands’ logo design and communication on tourists’ preference for a destination in the post-pandemic world. The place branding literature suggests that branding strategies, such as building destination brand personality (Hultman et al, 2017) and destination brand equity (Bose et al, 2016), are key to drive tourists’ preference for a destination.…”

Section: Future Research Directionsmentioning

confidence: 99%

Place Branding: A Systematic Literature Review and Future Research Agenda

Swain¹,

Jebarajakirthy

Sharma

et al. 2023

Journal of Travel Research

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This study aims to systematically review the place branding literature and comprehensively synthesize the academic research in this domain. Accordingly, this study examines the development of place branding research over time in terms of years of publication, publication outlets, authorship, countries, methods, and theories adopted. Further, based on the literature synthesis, this review proposes a conceptual framework by integrating the antecedents, mediators and consequences reported in the place branding literature. This study also performs a lexicometric analysis to illustrate different themes of place branding research studied over time. Finally, this study identifies under-researched areas in place branding and provides directions to advance this research in terms of theory development, context, characteristics and methodology. Overall, this review contributes to the place branding literature and provides practical implications for destination marketers and policymakers in successfully implementing place branding strategies.

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The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos

Cited by 9 publications

References 104 publications

Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products

Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products

Seeking thrills during a crisis? A TSR and hierarchy of effects perspective of the transformative potential of travel

Place Branding: A Systematic Literature Review and Future Research Agenda

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