The Impact of Time Shifting on TV Consumption and Ad Viewership

Abstract

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Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing

“…In other words, the industry believes that time-shifted viewing grows at the expense of live viewing. Empirical research, however, suggests that live and time-shifted viewers are distinct (Belo et al , 2016; Lin, 1993; Wilbur, 2008). Belo et al (2016) were the first to investigate the difference between live, time-shifted, and total viewing using set-top box data.…”

“…Empirical research, however, suggests that live and time-shifted viewers are distinct (Belo et al , 2016; Lin, 1993; Wilbur, 2008). Belo et al (2016) were the first to investigate the difference between live, time-shifted, and total viewing using set-top box data. In our analysis, we test whether live viewership has an effect on time-shifted viewership.…”

Audiencia en diferido de debates electorales: una excepción del género informativo

“…La multiplicidad de dispositivos disponibles para ver televisión, acceder a la misma online, y los nuevos sistemas de grabación, han ampliado las formas de su consumo (González-Neira; Quintas-Froufe, 2016). Los televidentes tienen un grado sin precedentes de control y flexibilidad sobre los programas que miran, porque pueden hacerlo donde y cuando quieran (Belo et al, 2019), lo que crea una marcada tendencia hacia la personalización del consumo y a la interactividad (Álvarez-Mozoncillo, 2011;Guerrero-Pérez, 2018). Las audiencias se dividen en grupos cada vez más pequeños, en torno a una amplia oferta de contenidos dirigidos a perfiles muy acotados, que usan diferentes dispositivos para el visionado (Buzeta;Moyano, 2013;Portilla, 2015).…”

“…Para algunos investigadores este repunte de la audiencia no lineal conduce al fin de la televisión, entendida esta como el consumo simultáneo del mismo contenido, desapareciendo la práctica colectiva y el sentido de comunidad (Beauvisage;Beuscart, 2012). Sin embargo algunos estudios han llegado a la conclusión de que el consumo en diferido no reduce el consumo de televisión en vivo (Belo et al, 2019) y otros incluso demuestran que está ocurriendo un fortalecimiento de ésta (Sørensen, 2015;Becker et al, 2018), en especial con la retransmisión de eventos deportivos, como valor relacionado a las altas audiencias (Polo-López; Miotto; Fondevila-Gascón, 2018), y que ambos fenómenos -lineal y no lineal-conviven y se complementan.…”

The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments

“…In the world of linear TV, in which episodes of the same TV show are, for the most part, aired on a weekly or a daily basis, bingewatching is possible only if episodes are broadcast backto-back, which is seldom the case. Video streaming technologies that are now prevalent both online (Matrix 2014) and on TV (Abreu et al 2017, Belo et al 2019 triggered the shift toward binge-watching. These technologies allow consumers to optimize their schedules and watch their preferred content whenever they want.…”