Cómo citar este artículo / Referencia normalizada J Gallardo-Camacho, E Lavín, P Fernández-García (2016): "Los programas de televisión deportivos y su relación con la audiencia social en Twitter en España".

This research study demonstrates that viewers of video clips on the Internet adopt a viewing attitude that is as passive as the one adopted when watching unidirectional and traditional media. Research on the attitude of the viewer of video clips on the Internet is almost non-existent. The authors dispute the widespread myths and the few studies that suggest that most Internet users exercise the interactive potentiality of this medium. The article focuses on Youtube Spain as the main referent of video consumption over the Internet, and demonstrates the initial hypothesis with quantitative data. Their methodology studies the behaviour of Internet users by analysing 278 videos and 650,884,405 visits registered until the end of 2009. These results shed light on many questions, and open other interesting lines of research.

During the lockdown declared in Spain to fight the spread of COVID-19 from 14 March to 3 May 2020, a context in which health information has gained relevance, the agenda-setting theory was used to study the proportion of health advertisements broadcasted during this period on Spanish television. Previous and posterior phases were compared, and the period was compared with the same period in 2019. A total of 191,738 advertisements were downloaded using the Instar Analytics application and analyzed using inferential statistics to observe the presence of health advertisements during the four study periods. It was observed that during the lockdown, there were more health advertisements than after, as well as during the same period in 2019, although health advertisements had the strongest presence during the pre-lockdown phase. The presence of most types of health advertisements also changed during the four phases of the study. We conclude that, although many differences can be explained by the time of the year—due to the presence of allergies or colds, for instance—the lockdown and the pandemic affected health advertising. However, the effects were mostly visible after the lockdown, when advertisers and broadcasters had had time to adapt to the unexpected circumstances.

No abstract

Este artículo presenta uno de los primeros estudios centrados en el consumo en diferido de los programas de televisión infantiles en España. La investigación analiza la cuantificación del peso de la audiencia en diferido en estos programas, su ciclo de consumo particular con respecto a otros géneros hasta 7 días después, los subgéneros más vistos y la hora a la que se emitieron por la vía tradicional los contenidos más demandados luego en diferido. Para responder a los objetivos planteados se recopilaron los datos de los 10 programas más vistos en diferido durante 9 meses para alcanzar una muestra de 2.750 contenidos. Los resultados  muestran que los programas infantiles destacan por el incremento de su audiencia tradicional tras la suma del diferido al tratarse mayoritariamente de productosque no caducan con el paso del tiempo y a cuyos telespectadores parece no importarles la fecha de emisión. De esta manera, observamos que los programas infantiles son los contenidos con un consumo más repartido a lo largo de los días y que los más vistos en diferido son los emitidos en lineal en los horarios de protección infantil en la televisión tradicional.