“…According to the researcher readings, some studies have examined the relationship between employer branding and employee performance, the studies of (Buttenberg, 2013;Xia & yang, 2010;Wong, 2014) affirmed the positive relationship between employer branding and employee performance. Also, other studies showed that employee performance influenced by work-life balance (Hickman & Robison, 2020), compensation and benefits (Noe et al, 2003), training and development (Kuruppu et al, 2021), a healthy work environment (Pratama, 2014) and ethics and CSR (Biswas & suar, 2014). Therefore, there is a lack of the literature regarding the impact of employer branding and employee performance in telecommunication sector.…”