“…The prevalence of selfish behavior in economic allocation tasks differs widely across cultures (e.g., Henrich et al, 2001; Mellers et al, 2010), and the acceptability of profit-seeking motives may depend on the strength of societal institutions, the prevalence of corruption, and beliefs about the state of the world (Peysakhovich & Rand, 2016; Różycka-Tran, Boski, & Wojciszke, 2015). Though some findings suggest that industrialized market societies promote selfish value orientations (e.g., Kasser et al, 2007), an emerging body of research finds that economic development strengthens institutions, reduces cheating and corruption, and promotes more collaborative views of market exchange (Ariely, Garcia-Rada, Godker, Hornuf, & Mann, 2017; Mazar & Aggarwal, 2011). People in developing societies that are currently experiencing dramatic wealth gains through profit-seeking enterprise may endorse the societal benefits of profit more readily than people in wealthy, developed societies that experienced these wealth gains in the past (Inglehart & Welzel, 2005).…”