The impact of visitors’ experience intensity on in-situ destination image formation

Iordanova, Elitza; Stylidis, Dimitrios

doi:10.1108/tr-12-2018-0178

Cited by 53 publications

(63 citation statements)

References 89 publications

(207 reference statements)

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“…Many different factors have been proposed to affect consumer loyalty in tourism and hospitality, including experience, satisfaction, price, service quality, perceptions, familiarity, prior experience, sociodemographic characteristics and some other factors (Akroush et al, 2016;Gallarza and Saura, 2020;Godovykh et al, 2019;Kim et al, 2019;Iordanova and Stylidis, 2019;Sthapit et al, 2019;Wu et al, 2019). These factors were grouped into five categories related to the itself, its competitors, consumers, the tourism and hospitality industry and the wider environment (Tasci, 2017).…”

Section: Destination Loyaltymentioning

confidence: 99%

The influence of post-visit emotions on destination loyalty

Godovykh

Tasci

2020

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Purpose The influence of different factors including emotional states on loyalty has been previously discussed in the literature. However, the influence of post-visit emotions evoked by emotional stimuli on tourist loyalty lacks empirical attention. The purpose of this study is to investigate the effects of post-visit emotional stimuli on destination loyalty. Design/methodology/approach The study applied an online scenario-based experimental design to identify the impact of positive and negative affective pictorial stimuli on destination loyalty. A sample of 500 adult US residents who visited Orlando within the past 12 months was recruited to take part in the experiment. One-way ANOVA was used to compare the loyalty of three groups, two of which were manipulated with emotional stimuli, positive pictures and negative pictures and one control group with no pictures. Findings Results show that it is possible to influence visitor loyalty after visitation. Post-visit exposure to positive emotional stimuli generates higher levels of destination loyalty, while negative emotional stimuli generate lower levels of destination loyalty, in comparison with no stimuli scenario. Originality/value The study adds to the literature by providing support for the influence of post-visit emotional stimuli on destination loyalty, which lacked empirical attention, thus, far. As visitor experience lasts much longer than the visit itself, the study results are significant for increasing destination loyalty after the trip.

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Section: Destination Loyaltymentioning

confidence: 99%

The influence of post-visit emotions on destination loyalty

Godovykh

Tasci

2020

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“…tranquillity, then the tourist destination can provide a pleasant experience for tourists, which in turn will cause the desire to revisit the tourist destination and share the fun experiences with others through electronic media. In some previous studies, destination experience can affect destination image and tourist attachment (Lordanova and Stylidis, 2019) (Vada et al, 2019).…”

Section: Discussionmentioning

confidence: 98%

“…Another research finds out about motivation and perceived value on destination experience (Prebensen et al, 2013). There is research about destination experience, but it only finds an impact on destination image (Lordanova and Stylidis, 2019). Other than that, research about online destination experience, tourist can give their feedback on the online platform by the sensory, cognitive, and conative model (Jiménez Barreto et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Indonesian Favorite Destinations: Antecedent and Consequence Destination Experience

Taufik

Prabowo

2020

JMTT

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Almost all countries in the world try to increase the attractiveness of tourist destinations owned by their countries, including Indonesia. Various strategies have been decided by the stakeholders in the tourism industry to lure tourists to their tourist destinations. The purpose of this study is to develop a model in the tourism industry by analyzing tourist behavior in returning visits to a tourist destination. This study uses a survey method with a quantitative approach. The attitude measurement scale is the differential magnetic scale, the primary data obtained from 502 respondents who had visited Bandung, or Yogyakarta, or Bali. The analytical tool used in this study is Structure Equation Modeling with AMOS 23.0 software. There are six variables examined in this study, namely revisit intention, e-WOM, destination experience, destination identity, destination service quality, and destination natural quality. The results found that revisit intention and e-WOM will be affected by destination experience. A pleasant experience during a visit to a tourist destination can be maintained by the right destination identity and destination service quality. Also, destination experience strengthened by excellent destination natural quality. This research model can be adopted in various tourist destinations to increase the number of tourists visiting.

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“…The self-congruence matching process will become a core value towards loyalty to a certain destination (Liu, Lin, & Wang, 2012). As revealed in the study of Iordanova and Stylidis (2019), experiencing any specific value in a destination will lead to the formation of the affective image as the feelings or emotional responses about a specific tourist destination (Kim, Lehto, & Kandampully, 2019) that becomes the basis of loyal behavior, in addition to the cognitive image. If value and consumer match, the possibility of recommending to others or positive attitudes toward a destination may follow (Beerli, Meneses, & Gil, 2007;Sirgy & Su, 2016).…”

Section: Destination Congruence and Destination Loyaltymentioning

confidence: 99%

Destination authentic value advantage: an SDL perspective

Ferdinand

2021

Management &Amp; Marketing. Challenges for the Knowledge Society

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This study aims to build a destination marketing conceptual model to bridge the research gap concerning managing a destination service-scape quality for enhancing destination loyalty. The convenience sample data were collected from an unknown population of Indonesian domestic tourists who visited tourist destinations in Indonesia. Data were analysed using AMOS SEM Software. The findings demonstrate the significant impacts of destination servicescape quality on destination authentic value advantage. The research findings resulted in a complete significant pathway to enhancing loyalty by mediating an authentic destination advantage through destination congruence. This study is evidence for the application of SDL-Service Dominant Logic Theory. The possibility of enhancing an authentic value experience superiority would be a strategic process for achieving any level of destination congruence as a step towards creating and sustaining loyalty. Destination planning could consider crafting the hardscape and soft-scape of a destination equally. A company should provide services that encourage positive emotions as the basis for building congruency. The originality of this study is the concept of destination servicescape quality with two new dimensions of destination service, hard-servicescape and soft-servicescape, and the development of destination authentic value advantage for enhancing authentic value advantage.

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The impact of visitors’ experience intensity on in-situ destination image formation

Cited by 53 publications

References 89 publications

The influence of post-visit emotions on destination loyalty

The influence of post-visit emotions on destination loyalty

Indonesian Favorite Destinations: Antecedent and Consequence Destination Experience

Destination authentic value advantage: an SDL perspective

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